Lots of people have lots of opinions when it comes to how often a business should blog. If you’re looking to continuously increase your visibility, nothing replaces blogging at least 3-5 times in a week.
Now, that’s a lot of work, and I don’t regularly hit that number myself. I’m not telling businesses to do something that I don’t do. I’m telling businesses to find what’s right for them.
If increasing your writing frequency is something you want to try, the quality of your blog cannot suffer for quantity. If it’s between writing three OK blogs in a week or one good one, choose one good one.
Some businesses write less frequently. It is tough to build an active audience blogging less than once a week, no matter the quality of the work. With the 24/7 stream of news and information through social media, businesses need to be regularly writing new material to make a lasting impression.
Some industries are more difficult to write frequently for. Some just require a lot of time. Make no mistake, this form of marketing your business is not going anywhere. Blogs provide a wealth of information to your customer, and are a great asset for your search engine rankings.
If you are struggling with your time or the quality of your writing, consider hiring it out. Find someone who specializes in blog writing services.
Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.

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