Does your blog cover a wide variety of topics? Do you sometimes struggle finding the right ideas to write about? An editorial calendar may be what you are looking for.

In journalism there is always a need to organize content. When dozens of stories run every day in the paper, editors need some way of keeping them straight.

An editorial calendar is a simple tool, that can help keep your business on track and help you to organize the messaging. There’s nothing overly complicated with an editorial calendar. It simply has the day’s published content written down for you to keep track of.

It can help you to plan ahead, and know which days you have blogs scheduled for. If there are three subject matters that you want to touch on for the next week’s blogs, it may be a good way to plan it out.

I use this editorial plugin calendar for WordPress but there are probably others. For visual thinkers out there, it will give you an idea of what content to put out, and when.

Be More Timely

Have you ever gotten to a holiday, and then thought of the perfect promotion for your business if you had just done the leg work a few weeks back?

An editorial calendar helps you recognize the timely aspects of your business before they sneak up and bite you. If you look at the December dates for your business you can begin planning holiday-season posts before it’s too late. You can offer the right incentives and choose the timely blogging options.

You can also use the calendar to schedule tweets, posts, and other social media content.

Develop a Regular Feature

An editorial calendar can help you establish a regular feature that is good for your business to run on a weekly or monthly basis.

Maybe every Friday you can feature a different customer or client story. Maybe Tuesdays are to highlight other local businesses. The possibilities are endless.

Whatever you decide, simply writing it down can keep you motivated.

Just remember to keep your content straight and stay organized.

Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.

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