What’s the real reason you’re on social media? It’s an important question that you should ask yourself as you build your networks.
Number of friends and followers, and your Klout score mean absolutely nothing unless you’re able to back that up with engagement. To me, it seems that this should be the real reason we’re here.
It doesn’t always have to be about a sale. It’s nice when we cultivate sales from social media, but making that your end goal can be self-destructive. You’re not going to achieve your desired results by constantly spamming people with self-promotional materials.
It’s good to show passion about your industry. But there are a lot of ways to do this through quality content production without alienating your audience by overselling.
You should be looking into developing relationships. This means commenting, responding, mentioning, and generally just talking with people when they say things of interest to you. That’s how online relationships start.
Think back to the original definition of the word “friend” before you act. Not merely the Facebook definition.
Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.

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