Knowing when to hire a copywriter can make a big difference in the impact of your web copy and marketing materials. Good design can draw people in, but it takes professional copy to grab people’s attention and convince them to take action.

If your marketing efforts have been stagnant, it may be time for a change. It may be time to hire a copywriter to boost your results.

24 Reasons to Hire a copywriter

  1. To find a new audience for your business.
  2. To tell a story that sells.
  3. To tell your story in new ways.
  4. To expand your online audience.
  5. To increase online engagement.
  6. To grab your customers’ attention with a killer headline, and keep them reading through the call to action.
  7. To increase the number of people who buy from you online.
  8. To provide more informational and educational materials to your audience.
  9. Better print marketing materials.
  10. To make your message resonate.
  11. To stress the benefits of your business.
  12. For an expert understanding of B2b marketing materials.
  13. To give yourself more time to run your business.
  14. To eliminate grammar issues from your web copy and other professional marketing content.
  15. To create content with a fresh perspective that your audience will readily identify with.
  16. To more easily persuade your audience.
  17. To eliminate stale web content and create some variations in topics and length.
  18. To stay current and take advantage of changes with Google.
  19. To understand your competition, and what you can do for better positioning.
  20. To understand the subtleties in addressing different audiences.
  21. To make the routine sound more interesting.
  22. A copywriter understands how to write with customer sales in mind.
  23. To serve as a copy editor and look over what you’ve already written.
  24. A copywriter helps you create the perfect impression.

Is it time for you to focus in on running your business, and give your marketing materials a boost? Knowing when to hire a copywriter can earn you money, save you money and free you up to focus on activities more central to running your business.

Matt Brennan is a Chicago-based marketing writer and copy editor.

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