Great copywriting does a lot. It can help you get more out of your website. It helps you convert more leads, make more sales, and develop a wider audience for your business.
Design pulls people into your website, but it’s your message that will cause them to click. The right words make all the difference when it comes to getting people to “buy now” versus close the browser window.
What does it look like?
3 Tips for Great Copywriting and More Sales:
Make it conversational
Part of increasing the conversions on your website is getting your audience to like you. If you’re always wearing your professional sales hat, it comes off as stuffy. So, to increase likeability, make the copy sound more like you.
How would you talk with a client if you were at a coffee house sharing a cup of coffee? Make it authentic. Mention a few of your interests here and there. Personally, I’m excited to see who’s going to make it to the Super Bowl. The conference championship games are always some of the best football all season.
Past that, use contractions. I know it might drive your English teacher a little batty, but it’ll make things easier for your audience to read. Whenever possible, mash those words up.
Also, if you have to use an acronym, spell it out on the first reference. If you don’t need to, avoid it. Avoid all that stuffy industry jargon where you can, as well. The goal isn’t to sound smart. The goal is to get your audience to authentically like you, and then sell stuff.
Spend Some Time On Your Headlines
Even if you work for hours writing the perfect page or blog post, it’s possible your audience simply may not see it. The words you throw on the top of the page matter. Make sure you spend time learning how to write a great headline.
Tell your audience what they’ll learn. Make it entertaining. Showcase a benefit. In short, show them how your post, page or print marketing materials will make their lives better. They want to learn from you. They want to buy from you. It’s up to you to make that an easy thing for them to do.
It might be worth spending some time learning how to improve your headlines. Headlines that Make You Rich by David Garfinkel is a great resource. So is Headline Hacks from Jon Morrow. Both can help you improve.
Make it About Your Audience
Your audience has questions. You have information that they want to know. Great copywriting involves conveying that information in a way that makes sense to your audience.
You can literally ask your audience what they’d like to read. You can do some keyword research to look for words and phrases that are the most popular search. How to’s, expert interviews, product reviews or your take on industry news are all great places to start. There are a lot of different types of blog posts, and you can find the ones that fit with your audience.
Make sure you are doing what you can to sell the benefits of the product as well. It’s not about the way your product is made. It’s about how it will improve your audience’s life.
Are you doing everything you can to draw your customers in? Great copywriting makes it easy to read from the beginning to the end. Hiring a marketing copywriter is also an option, if you’re dreading the idea of writing your content yourself.