Hiring A Web Content Specialist Grows Your Business
Forget the phone book. Forget newspaper ads. Writing for the web is the new advertising. It is that simple.
When your customer base wants to know something, they’ll turn to Google. They don’t want a hard sell or a commercial. What they want is information about your business and your industry. My name is Matt Brennan, and I’m a web content specialist that can help your business achieve online visibility.
Your website should serve as a resource. That is the secret to writing for the web. Your content needs to be friendly, educational and engaging.
Your customers aren’t just looking to buy stuff, they are looking for information, too. A web content specialist can help.
What makes you different than the next search result?
If you can’t answer that question within a reader’s first few seconds on your site, there’s a good chance they’ll never become a customer. It’s that simple. A web content specialist can help you in any number of ways.
You’ll need to distinguish your business. You’ll need to stand out. A good website content specialist can help maximize your digital presence and convert readers into customers. Your website needs to be an active part of your sales strategy, and content is a large part of that conversion process.
Your website is likely the first contact that a potential customer could have with your business. Think of it like a resume. It needs to pull readers in, and be convincing. It needs to be written with your audience in mind. This means a powerful headline with crisp, clear language. It needs to look professional, and that includes the content.
If you miss on this important measure, your business could be leaving money on the table in missed opportunities. All of the website traffic in the world doesn’t matter if your message is muddled. Make sure that you keep your customers in mind as you are writing for the web.
It’s not about you. It’s about your readers. You want to turn them into customers, right?
Contact me today to find out how a web content specialist can help you.