Scrolling through your email box can take a lot of patience. The important message that you’re looking for may be nestled directly between a monetary offer from a Nigerian Prince, and a surefire way to improve a piece of anatomy that you may or may not possess.
With your Facebook feed it can be even more frustrating. If your feed isn’t dominated with what your friends ate for dinner, it’s asking you to support their latest venture—meaning they need something.
Everyone knows how frustrating sifting through this information can be. So don’t be that person. It’s better to actually be useful.
Conversational Content Sells
Why don’t you try something else instead? Write with a conversational tone. It will get you farther with people online. How do you do this?
First of all, your content does not have to be one giant call to action. You don’t need giant “buy now” buttons decorating the page. You can simply write engaging content, and invite people to respond.
As a business owner, you possess a wealth of knowledge about your industry. Why not tell people who are potentially interested in your product or service something that they need to know?
You can do this casually. You can do this conversationally. You can do this in a way that won’t send them to the top of the screen to close out the window.
Next, you don’t need to impress them with your tremendous vocabulary. If they need a dictionary or Google to define a word that you’re using, they’ll leave your website and likely never come back.
Keep it simple and keep it friendly. Write how you talk. It doesn’t need to be any more formal than that.