A newsletter is a great way to keep your audience engaged, and with the right newsletter ideas, your business can remain in the forefront of your customers’ minds. They can be used to keep tabs on what is new with your business, and much more beyond that.

A newsletter is a great way to establish yourself as an expert and routinely find your way into your customers’ inbox. It establishes you as an industry expert, and conveys value. It can also be a great way to connect on a b2b level. Here are five newsletter ideas to ensure fresh content on a routine basis.

Newsletter Ideas:  

  1. Offer practical tips – How do your customers get the most out of your products or services? What lifestyle changes can they make to improve their experiences? Giving your customers small but valuable pieces of information that they may not have considered will keep them opening your newsletters. You can do this either in short list form, or offer new and original articles to help your customers.
  2. Use blog posts – Do you have a blog post related to your newsletter theme? Do you have a blog post that has done particularly well? Don’t be afraid to use them in a newsletter, and get more mileage out of it. You can also publish your most recent posts this way, as well.
  3. Industry news or interviews – Don’t be afraid to let your audience know your take on industry news or information. If you disagree with a popularized viewpoint, let them know. Your opinion will come with more weight because these are topics you are established as the expert. You can also do interviews with other industry experts to bring more value to your audience. These are both solid newsletter ideas to convey more value.
  4. Point to other resources – You can do this within the context of your blog posts or articles, or in a separate location if you use a template. Making your audience aware of where they can get more valuable information is always a good thing. It goes without saying that you don’t need to point them to a competitor.
  5. Let them know what you’re reading/consuming – Your audience is looking for as much information as possible. Tell them what industry books you’re reading, or what podcasts you are listening to. Help them grow their interest or passion in your industry. This can make for an interesting, personalized aspect to your newsletter.

These newsletter ideas can work whether you are writing in an email or print format. They serve as a way to further engage your audience, and offer a nice compliment to your blog and web presence. A newsletter can be a great way to stay in consistent communication with your audience, and provide value.

 

Matt Brennan is a Chicago-based marketing writer, newsletter writer and copy editor

 

 

 

 

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