13 Copywriting Resources to Grow Your Business

13 Copywriting Resources to Grow Your Business

There is a multitude of copywriting resources available for those businesses looking to produce their own content. You can choose a medium that fits your lifestyle and the way that you learn. Some of those listed below deal with the technical aspects of copywriting, and some deal more with mindset or Internet marketing on a whole. Whether you are in B2B or B2C, there are resources here that can help your business grow. Copywriting Resources to Grow Your Business Books The Copywriter’s Handbook (Robert Bly) – If you have questions about the nuts and bolts of copywriting, The Copywriter’s Handbook is a great place to turn. There are insightful chapters on writing for the web, communications and direct mail to name a few. This book has relevant information that ages well, and can help you keep your business top of mind amongst your audience. This is one of the best copywriting resources out there for learning the trade. Advertising Headlines That Will Make You Rich (David Garfinkel) – Fractions of a second. That’s how long someone is going to take, deciding whether they want to read your web page or blog. It’s the headline that does the hard work, attracting readers to your blog. Don’t just rush through it. Create something that provokes curiosity or makes a promise. Create something enticing. Advertising Headlines that Make You Rich helps with the how, and it will help you sell more. Trust Agents (Chris Brogan and Julien Smith – While this book isn’t necessarily a copywriting book, it will help you to understand the mindset of your online customer. Trust Agents offers a...
Writing a Sales Page that Converts

Writing a Sales Page that Converts

Writing a sales page can be a great way to boost your business. You don’t have to be an excellent writer, but there is a standard framework for realizing the best results. Below are some suggestions for making the most of your page. You Probably Need Long Copy Many businesses don’t want to produce long form copy on their sales page, because it’s a lot of work, and they don’t think it’ll be read. They don’t think it’s necessary for the sale. But here’s the thing… Your potential customer has questions. They’re not sure about your business, or how to shop in your industry. They don’t really want to be sold to, and therefore their guard is up. It takes long form copy to put them at ease. Your reader may have come in with some extremely valid reservations. There may be some reasons they’re unsure your product will work for them. It’s up to you to show them if and how it will. The purpose of your sales page is to convince your reader to take action. Use Your Persuasive Powers Writing a sales page doesn’t need to be complicated, even if the copy is long. Do you remember those persuasive essays from high school? The essence of a sales page is pretty much the same thing. Your reader has a problem, and you are using your persuasive powers to present yourself as the best viable solution. The tone may be a little different. With a sales page, it is important that you write conversationally, in a way that your potential customer will identify with. Another thing. People...
5 Ideas to Improve Your Website Content

5 Ideas to Improve Your Website Content

Here’s why you need to improve your website content today.  Did you know that 71 percent of B2B researchers begin with a simple online search? The number of consumers who begin the purchasing process with an online search is staggeringly high as well, at 81 percent. What does this mean for you, the business? Quality, engaging content is more important than ever. 5 Ideas to Improve Your Website Content Tell a good story – As much as people think they make purchasing decisions using a rational framework, this isn’t always the case. While data and numbers are important, a compelling story can be exactly what it takes to trigger someone hitting the buy button. I’m aware of these emotional impulses and sometimes like to pride myself on my logical mind. Then I set foot in my office, look at my bookshelf and see all the books I’ve owned for years that I’ve not yet read. Alas, I’m not immune to this one. Solve your readers’ problems – Your reader is coming to you with a problem, and it’s up to you to quickly show them you are the one to solve it. So go ahead and give information away. It may seem counter-intuitive at times, but it will position you as the expert. If you can show them how to solve their problem, they’ll come to you when they need your services. Features vs. benefits – A product feature isn’t going to do a whole lot for the reader. The amount of RAM on your computer is a product feature. The number of windows you can have open, while editing video...
What Expert Copywriters Know About Marketing Your Business That You Don’t

What Expert Copywriters Know About Marketing Your Business That You Don’t

Expert copywriters know how to help you grow your business… I may not know you, but I’ll go ahead and assume the best – you’re probably really good at what you do. You make a top of the line (Fill in the Blank), and you’ve helped countless people in the process. There’s likely more you can do to connect with your audience. A quality product or service doesn’t equate to automatic success. An expertise and efficiency in creating your product or service doesn’t necessarily equate to a larger audience, or increased sales. Expert copywriters spend their day connecting with the audience. It’s their job to help businesses connect with their audience in a more meaningful way. It’s their job to help a client connect with their audience in a meaningful way. The secrets that expert copywriters employ to help their clients are freely accessible to any business. All it takes is some basic psychology, empathy, and persuasion skills to convert readers into customers. You want to know more? How Expert Copywriters Market Your Business Accentuate the Benefits – You don’t sell a product or service. You sell an experience. A car company sells the feeling of going down the Interstate at 80 miles per hour with the top down. A landscaper sells a healthy lawn. A plumber sells a system of running water that the homeowner doesn’t have to think about. You get the idea. This is far different than selling a product feature. No one outside of a few select loyalists cares how much RAM the computer has. They care how many browser windows can be open, what...
Keeping The Creative Side Alive

Keeping The Creative Side Alive

Increasing The Bottom Line Is About More Than Numbers As a business owner, it is always imperative to flex your analytical muscle. Sound decisions are made by evaluating the bottom line, and figuring out what works, and what doesn’t. Then you pull the trigger. There’s another layer to Internet marketing. You have to stand out in a vast amount of competition. That takes creativity. We’re creative when we’re young. Kids love drawing and telling stories. Somewhere in adulthood it becomes uncool, and goes away. Well, if you want your marketing to succeed, you can’t kill that creativity. Avoid The Pack There’s something in the old newspaper world called pack journalism. You’re covering a beat that several other outlets are covering. Your fed the same news through the same sources as everybody else covering what you cover. So how do you write the story that nobody else has? Businesses need to ask the same question when they’re writing marketing copy. It’s easy to look at what the competition has and feel obligated to do the same things. Instead of giving in to that temptation, why not ask yourself what makes your business different? You can base your marketing content around your customers’ needs, and how you work to solve them. This can be especially true with blogging. Don’t just regurgitate the same information you’ve heard from five other places online. If you’ve read it all, there’s a good chance your customers have, too. Give us an opinion or two. Come up with new reasons for the same questions. Ask different questions. Whatever the case may be, you can write the blog that...
16 Content Marketing Improvements We Can Learn From Journalists

16 Content Marketing Improvements We Can Learn From Journalists

Want people to read your post? Write a better headline. To become a better writer, you have to read what you hope to emulate. You need to give readers a reason to care if you want them to act. That means telling them better stories, and giving them more valuable information. Spelling and grammar count. Mistake-riddled posts erode trust. Always be on the lookout for what will make a great post. Ideas strike where you least expect. Want more sales? Write engaging content that your audience is looking for. If you don’t know what they’re looking for, ask them. You can also dig through your analytics and use the Google keyword tool to see what works. Your readers will give you 2-3 seconds at most, to see if you meet their needs. Include more detail. People want to feel part of the scene you’re setting. People can find industry news anywhere. Understand what makes your blog different. Want people to comment, share, or buy? Give them the necessary info, and ask. Your readers have a problem. You hold the solution. Don’t be afraid to try and fail. It’s how you find a better way. Don’t just spin numbers and tell half truths. Accuracy and honesty are the foundations of trust. Matt Brennan is a Chicago-based marketing writer and copy...