by Matthew Brennan | Mar 1, 2016 | Featured, web content strategy
Is your web content doing all that it can to improve your business? Your website should be the base of your marketing operations. It’s the location where you can convey your message in its entirety, and where you set the rules. If your web content hasn’t been...
by Matthew Brennan | Feb 9, 2016 | Featured, web content strategy
The about page is crucial in establishing a connection with potential customers. Think about the type of online consumer you are. When you need a plumber, what happens? When you are looking for a restaurant in the area, what do you do? Same thing with a fitness place,...
by Matthew Brennan | Feb 2, 2016 | Featured, web content strategy
Design draws people in, but good writing is required to produce content that converts. Your customers don’t hover around the computer all day reading 8 hours worth of advertising materials. They want to be smarter. They want to make informed decisions. They want...
by Matthew Brennan | Dec 1, 2015 | Featured, web content strategy
The idea of publishing your own content on your business blog can be overwhelming, especially if you have never done it before. Your business’s marketing and advertising no longer depend solely on platforms that are out of your control. You can, and should be...
by Matthew Brennan | Apr 16, 2015 | Featured, web content strategy
Writing For The Web Means Connecting With Your Audience There is a traditional approach businesses took in the past, targeting the hard sale in order to increase their customer base and grow their business. The web changed things. A spray and pray mentality can...
by Matthew Brennan | Jul 7, 2013 | Featured, web content strategy
You’ve been told you need a website. You’ve been told this blogging thing is where 21st century business is at. The question becomes, do you know how to write for the web? It’s different than all those print brochures you may be used to, because with...