Is A Blog Coach Right For You?

Is A Blog Coach Right For You?

How To Know When You Need A Little Extra Blogging Push There’s nothing inherently wrong with keeping your content writing in house. Lots of businesses have been searching for the right cost saving measures for a long period of time. Here’s the thing. Average content won’t cut it. Good enough isn’t going to help your business stand out. If online business is a little stagnant, it may be time to hire a content coach or blog coach to spark your creativity again. You may have the knowledge, passion and voice. You may know your business and industry inside and out. But here’s the thing. Marketing your business online is all about effectively communicating ideas. It’s about writing with impact, providing value, and  consistently publishing awesome material. These are the things your audience is searching for. Stop with the average. Stop rewriting the same industry tips that have made their rounds across all of the “A list” industry blogs. In the online content game, creative and original count for everything. A blog coach can help you develop a long term strategy. They can help you determine a publishing schedule that lends itself to your best output and the goals of your business. They can provide content editing services. Here’s the thing. Content riddled with spelling and grammar errors can erode trust. It can cause readers to wonder if you really know much about your own business. All you have to do is look at news organizations that have a reputation for making mistakes. Trust erodes quickly. Here’s just a few things a blog coach can help you with: How to determine...
What A French Guy Can Teach You About Creating Content For A Global Audience

What A French Guy Can Teach You About Creating Content For A Global Audience

This is a guest post by Antoine Bonicalzi at ContentCreatorClass.com What A French Guy Can Teach You About Creating Content For A Global Audience We all know the Internet has made our planet a much smaller world. People all over the world communicate to work, exchange and collaborate. And I don’t need to tell you that English has become THE global language. In a small world where (almost) everybody is connected through the Internet, we needed a way to communicate and English filled the position. It was already the most international language, the language of business. But with the Internet, it really became global. If you’re a native speaker, meaning that you grew up in a country where English is the main language (United States, England, Australia, New-Zealand), you’re in luck. You don’t have to learn a new language in order to communicate with the world. You Are Talking To A Global Audience But you also have to be aware that some of your website visitors, some of your prospects, some of the people you market to and that consume your content are NOT native speakers. In some cases, it might even be that the majority of your audience doesn’t speak English as their first language. They are like me; English is their second language. For example, in my past business, a big part of my visitors were from India. Just in case you’re interested, my first language is French. Was I born in France? No! I’m actually a French Canadian from the great city of Montreal. And if you’ve never heard of us, we’re about 5 million “survivors”...
It’s About Your Readers

It’s About Your Readers

Maybe you always had a knack for writing. Or, English was your best class in high school and college. Maybe you had a flair for creative writing, or a knack for journalism. Now that you’re running a business you want to give the copy a try. Before you get too far, you need to realize something. It’s the message, not the prose. That’s right. I bolded it for the benefit of those keeping score at home. You may be one heck of a writer, but in the realm of writing about your business, you need to understand that function is the most important part. Novels are for flowery prose. Business writing provides a purpose. It incites a response.  What does this mean? Nobody likes a smarty-The best way to persuade people to do what you want them to do is not by trying to prove you’re smarter than them. If you send them to the dictionary, they may not come back. Just the facts, Jack-You better get to the point, and fast. Readers who stumble on your website aren’t going to stick with you for longer than a few quick seconds unless you tell them what to expect and provide it quickly. Looks matter-I’m not one to be shallow, but the way your website looks factors into a reader’s quick decision making process. Sure, design is part of that, but consider your headlines and the structure of your website. Are you making it easy for them? Getting down to business-Your readers may not always know what you want from them. State your point in a clear and concise manner,...
Make Me A Promise

Make Me A Promise

When was the last time you picked up the newspaper, looked at the front page, and saw the above the fold headline “Welcome To Our Newspaper”? That’s right, never. It didn’t happen. So why do I see this headline on a lot of websites? Welcome To My Website This may earn you an “A” for manners, it does nothing to satisfy my curiosity about your company. I clicked. I visited. You showed me nothing. Lets pretend for a second I’m your average website reader. I’m the one you want to win over, to get more online business. Tell me why I’m there. Who are you? What do you do? Are we a good fit? I won’t know with a headline like that. Lets face it, I’m only hanging around for a couple seconds, so you better make things snappy. Like any other website visitor you may attract, I have the attention span of a gnat. Your home page headline is the equivalent to the above the fold headline on the paper. Show me what’s important. The headline is your opportunity to grab a reader. It’s that nugget of info that readers will use to decide whether or not to commit. It’s also a bit of precious real estate that Google and the other search engines use to determine the value of your site. Keywords in your headlines are particularly useful when it comes to SEO. So stop trying to make me feel all warm and fuzzy by welcoming me. Instead, tell me how I’ll benefit from reading on. Make me a promise and keep it. How To Write Copy...

It’s OK To Stand Out

In the newspaper world, it’s called pack journalism. In the business world it’s just imitating your competition. When you write your content to the industry standard, you are telling your readers that you are like everyone else. Why not try and stand out? Tell your readers why your business is different. This is an important step in garnering their attention. It’s ok if your website breaks the mold for the industry standard. It’s ok to write a blog that your competitors haven’t tried yet. Why would they otherwise expect them to contact you when your services are needed? Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell...
Strategize Your Marketing Content

Strategize Your Marketing Content

NFL teams across the nation take the field every week for a month in a large-scale dress rehearsal to see how certain players react in pressure situations—it’s called preseason. While it may not always make for exciting viewing, it’s a necessary part of ensuring that the product is at its peak on week one of the regular season. Your business copy and marketing can be handled in much the same way. While having professional-looking copy and marketing materials is always important, you can always experiment with the best way to win. Maybe it means testing two different versions of website copy, or not being afraid to try something creative while establishing your business’s “voice.” If your experiment does not work, that is ok. It is better than not knowing. It’s time to keep going until you find something that does work. Finding the best strategies is the only way to make sure your marketing is at its best. Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell...