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How To Connect With Your Readers

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How To Connect With Your Readers

No one likes a smarty pants. No one likes the guy who knows he has all the answers.  The paradox is that your readers want knowledge. They want to know about your industry. They just don’t want to hear it from the guy who’s writing from high up on his perch. So what does this mean for you? First, you need to stay up on your industry knowledge. There’s no sin in being smart. You need to keep reading all those magazine articles, books and blogs that give you the knowledge you...

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Don’t Let Sloppy Writing Cost You Business

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Don’t Let Sloppy Writing Cost You Business

As content marketing continues to increase in importance for businesses, writing becomes just another skill set that’s absolutely necessary to do business. You need to publish content that’s awesome. It needs to provide value and distinguish you from the others in the search results, news feeds and Twitter streams of your readers. Part of this is knowing how to write well, and that means grammar and spelling. Are you wishing for a blog with more comments? Misspell something....

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Spring Clean Your Website For Optimal Performance

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Spring Clean Your Website For Optimal Performance

It’s that time of year. Things sit idle. They gather dust and become cluttered. It’s up to us to bring them back into working order, and clean them off. Your website is no different. If you haven’t given it any TLC in a little while, it may not work the way they did when you first built it. The design, logo and content may also gather a bit of “dust” and begin to appear dated as styles, concepts, and ideas begin to change. What can be done? Just like your house or your garage, your website...

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Guest Blogging To Build Your Platform

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Guest Blogging To Build Your Platform

Ray Kinsella was nuts. OK, so he was also fictional, but my larger point remains. Kinsella was the Iowa farmer in Field of Dreams who heard voices. Anybody telling you “If you build it, they will come,” isn’t telling you the full story. If you build it you’re going to have to work your A#$ off to promote it. Then, with a little luck, they might come. Forget buying links. Forget spamming your way to the top. Google’s on to all that. Google wants what your audience...

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Is A Blog Coach Right For You?

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Is A Blog Coach Right For You?

How To Know When You Need A Little Extra Blogging Push There’s nothing inherently wrong with keeping your content writing in house. Lots of businesses have been searching for the right cost saving measures for a long period of time. Here’s the thing. Average content won’t cut it. Good enough isn’t going to help your business stand out. If online business is a little stagnant, it may be time to hire a content coach or blog coach to spark your creativity again. You may...

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How To Achieve World Domination, Make A Seven Figure Income, And Find Eternal Happiness Within 24 Hours Via Your Blog

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How To Achieve World Domination, Make A Seven Figure Income, And Find Eternal Happiness Within 24 Hours Via Your Blog

How To Achieve World Domination, Make A Seven Figure Income, And Find Eternal Happiness Within 24 Hours Via Your Blog That’s quite the guarantee. Do I have your attention? Good. I’ll bet you clicked on this link because you’re looking to improve your blog. If that’s the case, you’ve probably already found some of the heavy hitters within the industry. You’re familiar with the work of Seth Godin, Chris Brogan, and Gary Vaynerchuck. If not, go read them! Back now? They all found their audience...

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