Are You Taking Advantage of Pinterest?

There’s no shortage of material written about Pinterest. In the United States, the photo-intensive platform is largely dedicated to arts and crafts-type pictures. Don’t be misled however. This site can do wonders for your traffic, helping you to strengthen your business. One peek into your analytics should bring a delightful surprise. Just the other day I took a more in-depth look into my analytics and noticed that Pinterest drove more traffic than any other social media platform by a long shot. It surprised me. Pinterest does account for more referral traffic than Google Plus, Youtube and LinkedIn combined, according to Business Insider. Now, traffic does not equate to customers. But assuming you have a well functioning website in place, traffic sure helps. There are a wide variety of categories people can pin website content to on the site. Chances are, there’s a way for your business to take advantage there. So the question from here, becomes… How To Make Your Content Pinterest Friendly? Think Visually Pictures drive the site. If somebody pins your blog post, you don’t want an outdated, out of focus shot to be the first thing that they see. Having multiple photographs on a blog post offers the pinner choice. Photographs that pertain to the subject of your blog, and offer a good visual representation are also important. Are you Photoshop inclined? A well-produced graphic could also make strong Pinterest fodder. Make It Easier First off you have to write strong content. It needs to be something worth sharing. You can also add a Pin It button to make sharing a little easier. There are plenty...

The Four Ways to More LinkedIn Visibility

LinkedIn has a reputation as being a platform for job seekers, but that’s only one application for the professional network. Another application is for expanding your business’s network and increasing visibility. Are you doing everything that you can to accomplish this through LI? It’s an excellent platform for networking, especially if you are in a B2B field. Here are four steps to increasing your visibility on LinkedIn. They are basic, but are you doing them? Fill Out Your Profile Completely—This should go without saying. The best way to attract attention from serious potential clients or customers is to allow them to get to know you. This means giving them the information that they’re looking for in an easy to read way. Ask your connections that you’ve done business with for recommendations. Fill out your job history. Oh, and throw up a professional head shot. It can make or break the business you do. Answers—If you’re in business for yourself, chances are you know a lot about the industry and subject. LinkedIn has an answers section that allows members to ask, and answer questions. If you know the answer, contribute to the conversation. A word of caution: be nice in how you answer questions. Some people tend to become know it alls, or scoff at the question. Interacting this way won’t win you future business. You can also add a link to your answer. If there is more information on this question on your website, you can link back to it. People will sniff you out if you link every answer back to your site however, so it’s best to...

Twitter Chats Break You Out Of Your Shell

Are you looking to get the most out of your social media campaign? Utilizing your networks to reach out to others in your industry is a must. Twitter chats are a great way to do that. Here is a list of several great Twitter chats that can help you break out of your social media shell.  If you have a business blog, a great way to meet new people and learn some tricks is through #blogchat. It’s probably the largest of the Twitter chats, and is organized through using the #blogchat hashtag. The tweets move so fast that it helps to use a social media aggregator such as Hootsuite or Tweetdeck to monitor them. The group meets every Sunday night at 8 p.m. central time, and discusses various topics that have to do with blogging. Sometimes there’s a specific topic on the table, and sometimes it’s an open mic format.             If you have questions about building traffic, optimizing your blog, or which platforms to use, it’s a great place to seek some answers. They work to discuss any aspect of blogging. There is a special #blogchat on Wednesday from 5 to 7 p.m.             Consider giving it a try, and bring a couple blogging questions. It’s a great way to interact with other Twitter users in your industry.   Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell...

Why Are You On Social Media?

What’s the real reason you’re on social media? It’s an important question that you should ask yourself as you build your networks. Number of friends and followers, and your Klout score mean absolutely nothing unless you’re able to back that up with engagement. To me, it seems that this should be the real reason we’re here. It doesn’t always have to be about a sale. It’s nice when we cultivate sales from social media, but making that your end goal can be self-destructive. You’re not going to achieve your desired results by constantly spamming people with self-promotional materials. It’s good to show passion about your industry. But there are a lot of ways to do this through quality content production without alienating your audience by overselling. You should be looking into developing relationships. This means commenting, responding, mentioning, and generally just talking with people when they say things of interest to you. That’s how online relationships start. Think back to the original definition of the word “friend” before you act. Not merely the Facebook definition. Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell...

When Should You Post?

There’s always a lot of discussion and debate as to what the best time to post content on your social networks is. Shareaholic studied their metrics for the 2011 year, and came up with some pretty exact results. Thursdays between 8 a.m. and noon is the best time to post material you want shared on social networks. Page views are better on Mondays. Traffic generally slows down around 9 a.m. but spikes again after 9 p.m. The before work and after work hours are the strongest. This should give businesses and marketers a pretty good idea of when to post information. The more you can work in the off hours, the better. The quality of the content still matters considerably. If you can post good content at the right time, that’s your best combination. Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell...

Linking Up With The Outside World

So you have a beautiful website. It’s a great tool to attract new business, but only if people can find it. You have to put your great product out there. No matter your business, chances are, the web is clogged with potential competitors. You need to start finding ways to stand out. This means search engine optimization, and trying to establish as many links back to your website as possible. The spreading of back links is a large reason why social media became such a marketing craze. It’s not only building relationships (which is still the most important part), but the links back to your website are also invaluable. Have you written a blog? Do you have a new product, or offer? Links back to your website for these things help. Directories You’ll also want to list your website in as many directories as you can find. There are plenty of great websites out there that can help you find great directories to list your website in. There’s no real reason to pay for directory listings, however. The main purpose is usually to establish the SEO help, and not always adding website traffic. You can almost always find ways to get that for free. Link In Your Blog When you blog about your business, that’s also another great place to include links back to your website. You can link to pages on your website, other blogs that you’ve written, and other great sources that you want people to find. When you link to your own material in your blog, however, it’s still best to keep an educational tone, and...