5 Tips for Writing a Sales Letter That Works

5 Tips for Writing a Sales Letter That Works

Writing a sales letter can be an effective way to draw people’s attention to your business. A good sales letter accomplishes a lot in a short amount of time. It shows your reader that you aren’t just trying to sell to them, but that you identify with their problem. It shows you understand. It establishes trust and most of all, convinces them that you are the right one for them to buy from. As you can imagine, this is no easy task in a few hundred words. Writing a sales letter requires a wide range of skills. 5 Tips for Writing a Sales Letter that Brings in Customers  Put Yourself in Their Shoes – You can’t just clobber someone over the head with a 30 second sales pitch and expect them to be compelled to buy. Anything your audience reads is by their choice, and therefore needs to grab them. The first thing you have to do is be able to think like your customers while you are writing a sales letter. That means being able to identify, and solve their problem. Make sure you understand the difference between features and benefits, and highlight the features. Grab Their Attention – What will readers obtain for giving you their greatest investment (their time)? It’s up to you to position yourself as a solution up front, in the headline. Give them a reason to keep reading right away. Show them how they’ll learn to do something new. Show them why yours is the best product on the market. Show them why they should buy from you, and not just any business in...