20 Press Release Tips To Expand Your Business’s Reach

20 Press Release Tips To Expand Your Business’s Reach

These press release tips can help gain your story some exposure. Building traction through blogs, emails and other marketing writing is a great way to build your audience. Sometimes however, there is no substitute for your business landing within the pages of a major publication with an already established audience. Writing press releases that get published can be a tricky process, because you are relying on a gatekeeper to get your story published. These press release writing tips should help you through the process. As a former journalist, I can attest to how jammed their schedules and inboxes can become. A good journalist has cultivated their sources, meaning there are people coming to them with solid information and story ideas. That means you need to do your legwork to get noticed. 20 Press Release Tips to Help You Get Your Story Published  Attention Grabbing Headline – Your headline might be short, but don’t treat it as an afterthought. It is the single biggest factor on whether a journalist or reader will continue reading any further. Grab people’s attention with a compelling headline and don’t let go. This might be the most important of the press release tips for this reason. Write a Lead Sentence that Moves Readers – Journalists and editors are busy people. If you are trying to land your story in a publication, you must first grab their attention. Write a lead sentence that hooks people, and makes them want to continue reading your story. Grammatically Flawless – If you have taken the time to ensure your press release is grammatically flawless, you’ll be saving the journalist or...