6 Blog Mistakes That Can Turn Your Audience Away

6 Blog Mistakes That Can Turn Your Audience Away

These blog mistakes can turn your audience away and cost you business. Blogging can be a great tool that expands your audience and creates additional business for you. Whether you are in the B2B or B2C industries, it can be an immense help in finding new business for you. Success with your blog can lead to additional clients, and help fuel your business for time to come. But if you routinely make these blog mistakes, they can dampen your efforts and turn your audience off. 6 Blog Mistakes You Should Stop Making Lack of value – People read a blog when they have questions, or they are looking to improve. With the internet, there’s no shortage of valuable information online. If you are holding your most valuable content back for pay, or recycling the same trite talking points as everyone else in your industry, it could spell trouble. The solution is to find new ways to convey value within your industry. Put your stamp of originality on it. It can be counterintuitive at times, but make sure you are putting your best information out there. When it feels like you should be charging for that information, what you’re really doing is establishing yourself as an expert and building trust. Your writing is like a stiff suit – There is a difference between formal and professional. You can be professional, and be casual as well. Feel free to ditch the corporate speak and the 5-syllable Ivy League words. A lot of great brands have capitalized on a more casual approach. So don’t set out writing to prove how smart you are....
Why You Should Care About Your Writing Style

Why You Should Care About Your Writing Style

Your writing style says a lot about who you are. It either draws people in and compels them to read more, or it chases them away. People on average are reading 19 minutes a day. That includes blogs, newsletters, emails, books or any other content. Now I read more than that, and you may as well. But the point remains that while the amount of content in existence is skyrocketing, people’s attention spans are shortening. Now, you’ve probably been told 100 times why it’s a good idea to have a business blog. You’ve been told that in order to reach a larger audience for your business, you need to be publishing content on a regular basis. That’s all well and good, but how do you get people to actually read it? You have to solve pertinent problems and answer questions. It has to be relevant and it has to relate. To attract attention amongst thousands of competitors, your blog has to stand out, as well. That’s where developing a unique writing style comes into play. The freshness of your language can either overtly or subliminally cause your audience to want to continue reading. Developing Your Own Unique Writing Style Below are some tips that you can take to vary your posts up from everything else that’s published online. It doesn’t matter if you are b2b or b2c. Your marketing needs to help you grow your audience. More Diligence Think of each blog post or piece of content as an argument you are presenting to the reader. The theme of your post is the position that you are taking in...
How to Write Faster (and Still Turn Out a Better Product)

How to Write Faster (and Still Turn Out a Better Product)

Some days begin with the best intentions. We wake up. We go to work. We begin the process of tackling our to-do lists. That one item that was supposed to be the easy item to check off never is. I can’t tell you how many times something I’m supposed to write takes longer than anticipated. The good news is there are plenty of tips and strategies out there for how to write faster. Sometimes when we do something faster, we don’t put as much care into the end product. That’s not what I’m talking about here. Speed doesn’t have to be equated with haste. There are plenty of ways to improve the product you put into the world, and do it in less time. Your blog posts and website content are worth it. Your emails are worth it. All that quality content is working to help you engage with your audience. It’s working to help you establish trust and likeability. Even if you’re in b2b and you don’t think you need to relate on a human level. Even if you’re in b2c. Even if your audience isn’t banging on your door for sales immediately, it’s you they’ll think of as they shop in your industry. Learning how to write faster will give you a leg up on the competition. It will help you become more prolific, and increasing your output. It will help you have the time to concentrate on the aspects of running your business that drew you into your industry to begin with.   Some Tips and Tricks on How to Write Faster Don’t Succumb to Writer’s Block Are...
11 B2C Copywriting Tips To Resonate With Your Audience

11 B2C Copywriting Tips To Resonate With Your Audience

Your B2C copywriting probably falls a little flat. It’s not an easy thing to do to take your business and your passion, and convey it in a way that resonates with your audience. But that’s exactly what you have to do to resonate with your audience. Take your passions and your livelihood and be able to relay it in a way that entices your audience. I’m going to let you in on a little secret. Business blogs have a high propensity to be boring. They are frequently poorly written and thinly veiled attempts at advertising that fall flat on their face. The truth is that both b2b and b2c copywriting could be a little livelier. Here’s 11 B2C Copywriting Tips to Help You Succeed Locate Your Reader’s Problem – Your reader found your website and your blog because they have some kind of problem they are exploring. They are asking questions about your industry, and looking for the efficiency to make their lives easier. If you can position yourself and your business as the solution to that problem, your b2c copywriting will be working in your advantage and positioning your company for success. Tell a Good Story – People remember stories. If you can make them laugh or cry, they are far more likely to think fondly of your business and buy from you when they are ready. Do you have a good origin story? A designer I work with talks about the early days of his passion, beginning in childhood. People love hearing about the curiosity of children, and his story is compelling. Ask yourself how your b2c...
13 Copywriting Resources to Grow Your Business

13 Copywriting Resources to Grow Your Business

There is a multitude of copywriting resources available for those businesses looking to produce their own content. You can choose a medium that fits your lifestyle and the way that you learn. Some of those listed below deal with the technical aspects of copywriting, and some deal more with mindset or Internet marketing on a whole. Whether you are in B2B or B2C, there are resources here that can help your business grow. Copywriting Resources to Grow Your Business Books The Copywriter’s Handbook (Robert Bly) – If you have questions about the nuts and bolts of copywriting, The Copywriter’s Handbook is a great place to turn. There are insightful chapters on writing for the web, communications and direct mail to name a few. This book has relevant information that ages well, and can help you keep your business top of mind amongst your audience. This is one of the best copywriting resources out there for learning the trade. Advertising Headlines That Will Make You Rich (David Garfinkel) – Fractions of a second. That’s how long someone is going to take, deciding whether they want to read your web page or blog. It’s the headline that does the hard work, attracting readers to your blog. Don’t just rush through it. Create something that provokes curiosity or makes a promise. Create something enticing. Advertising Headlines that Make You Rich helps with the how, and it will help you sell more. Trust Agents (Chris Brogan and Julien Smith – While this book isn’t necessarily a copywriting book, it will help you to understand the mindset of your online customer. Trust Agents offers a...
28 Rules for Writing Copy for Websites

28 Rules for Writing Copy for Websites

Writing copy for websites requires establishing a bond with your reader. It requires connecting on a deep, emotional level that leaves the reader enthusiastic to take action. There is an art form and psychology to doing this successfully. You have to be able step out of your shoes and consider your audience. Below are some methods for making the necessary connection for a successful website. The Rules for Writing Copy for Websites Write a stellar headline – When your page comes up in a search result or on social media, your potential customer will spend fractions of a second determining whether they want to continue. The Internet is a crowded place. You have to make people curious, or let them in a benefit. Make them want to read on. Your headline is the first thing they see. Be a problem solver – When someone clicks on your page, it’s because they think you’re the solution to what’s been bugging them. Make sure you understand your customers’ pain point, and how you can present yourself as the solution. Keep it punchy – It’s pretty hard to bore people into becoming a customer. Keep your sentences punchy. Use short sentences and active verbs to enhance the quality of your marketing message. Keep it conversational – The days of being able to clobber a reader with your advertising message are over. Your reader can respond by closing the browser window or moving on to a competitive page. Instead of aggressive and spammy, go for conversational. Picture yourself out for coffee with your prospect. Write like you’re talking to them. Be Yourself – While...