Six Tips for Starting a Blog

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These Tips For Starting a Blog can make you see more out of your blogging efforts.  Maybe you’re just starting out, or maybe you could use a blogging brush up. Either way, starting a business blog can be overwhelming. Here are some tips for starting a blog to ensure that you see the most mileage out of your efforts, and to help make it a manageable endeavor. In addition to the below blogging tips, make sure that you consider grammar and...

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Writing a Blog that Attracts Customers

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Writing a blog that people want to read will provide some of the best marketing that your business can ask for. The best part is that there is nothing prohibitive about getting started. There are no gatekeepers. There are no prohibitive costs. If you have an idea for your business blog, you are free to put it out in front of your audience in raw, pure form. It is a good thing, too. Your customers and readers want you to show your work, and...

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The Art of Storytelling

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The art of storytelling is ancient, but still relevant today. Businesses are continuously looking for ways to connect with their audience online. SEO copywriting can draw people to your business. But telling a story is the best way to connect on any meaningful level, because they are memorable. Readers won’t necessarily remember numbers or data without context. The art of storytelling involves a compelling plot. Stories involve likable...

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SEO Copywriting for the People Who Buy Your Stuff

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The Internet is a crowded place. In order to stand out amongst the competition, you need to be able to quickly and easily tell your customers what makes your business different from the rest. You have to tell good stories and you have to stand out. That involves SEO copywriting. There’s no shortage of tips and tricks and hacks for gaining traction in Google and the other major search engines. SEO hucksters and magicians are willing to...

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Why Writing For The Web Is Important

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Writing For The Web Means Connecting With Your Audience There is a traditional approach businesses took in the past, targeting the hard sale in order to increase their customer base and grow their business. The web changed things. A spray and pray mentality can potentially be more damaging than helpful to businesses in the long run. Instead, online marketing, and successfully writing for the web means providing value to your customer base. That...

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What Hiring a Copy Editor Can Do For Your Business

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A Copy Editor Instills Trust In Your Business You may be the ultimate expert in your field. You may have the insight, experience and credibility to command attention from your readers. You might even communicate that knowledge in an interesting and respectable way. Then, by the time your marketing materials arrive at the call to action, there is a typo, misspelling or other grammatical error. It might not matter much to you, but for the reader...

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