How to Become More Efficient Writing For Your Small Business Blog

How to Become More Efficient Writing For Your Small Business Blog

Chances are the writing routine for your small business blog is something like this: Your workout is complete. You’ve made your coffee and stayed current on your news for the morning. Before you head off to vacuum the front room as another stellar act of procrastination, it’s time to channel your focus and write that post for your small business blog. I know what you are thinking. It’s time consuming. I don’t have any good ideas. There are so many other aspects of the business that need my attention. But you know what? That post, that single post, is a great opportunity to reach somebody new with a story that can draw them in. It can bring them closer to your business, and be the interaction that places you at the front of their mind. Blogging and writing for the web are great ways to keep people engaged with your business. It can be a great way to meet and retain new customers.   So with that in mind, here are five ways to stay efficient writing for your small business blog: Write in the off times – Maybe your work calendar stays pretty busy. Maybe you are wall to wall with meetings, and other duties involved in running your business. But I’d be willing to bet that you have an occasional unanticipated 10-minute window that pops up here and there. Carry a notebook with you, or use an application like Evernote. Either way, if you’ve got an idea waiting to get out, begin the process of writing for your small business blog wherever you are at the moment. That...
Harness Your Creativity In Your Marketing

Harness Your Creativity In Your Marketing

Most industries operate in a pack mentality. Your competition successfully did something, which means that you need to do it too. Your next product, your next marketing piece, your next decision is based solely on the fact someone did it before you. Your business becomes an entire game of catch up. But catch up and getting ahead are two different things. The problem is that you do business in a competitive field. The Internet turns businesses thousands of miles away into potential competitors by eliminating geography. So how do you get ahead? By harnessing your creativity. There’s a Pablo Picasso quote about everyone being born an artist. The trick is to stay an artist into adulthood. That doesn’t mean that you have to draw or paint or make sculptures. You certainly can, and that’s great. But how about doing whatever you do with some artistry? That means coming up with some unique ideas for products, or marketing or operations. Let’s look at what harnessing your creativity could mean for your marketing: Try to find different methods to get in front of your audience. If your business is not receiving the public relations that you wanted, maybe it is time to write some of the stories you were hoping to receive in blog form. This can help you control the message, while building your own platform as a primary source for information about your business. Try to find different methods for developing blog ideas. Look at the phrases that people frequently Google to find industry information. Develop a list of frequently asked customer questions. Try to find ways of adding...
Six Tips for Starting a Blog

Six Tips for Starting a Blog

These Tips For Starting a Blog can make you see more out of your blogging efforts.  Maybe you’re just starting out, or maybe you could use a blogging brush up. Either way, starting a business blog can be overwhelming. Here are some tips for starting a blog to ensure that you see the most mileage out of your efforts, and to help make it a manageable endeavor. In addition to the below blogging tips, make sure that you consider grammar and spelling. Strong writing will help your business build credibility in a meaningful way. These tips for starting a blog are designed to help you stay organized and see the most out of your reach. Here are some more SEO copywriting-related tips. 6 Tips For Starting a Blog Decide on a schedule. It is gut check time. How much time do you have to devote to writing a blog? The more you write, the more opportunity you will have to provide value to your customers. Frequency can also help your SEO efforts as well. I would recommend writing at least once a week in order to maintain a consistency. The more you blog, the more visibility your business can attain. Develop an editorial Calendar. Blogging can be stressful. It can be overwhelming. One way to cut down on the stress, and to better organize yourself is to plan ahead. An editorial calendar gives you better control of your business’s message. WordPress Editorial Calendar works well for that, and gives you the most control over linking your blog and your calendar. Otherwise you can use a simple Excel spreadsheet, or a productivity app such as Evernote. It...
Writing a Blog that Attracts Customers

Writing a Blog that Attracts Customers

Writing a blog that people want to read will provide some of the best marketing that your business can ask for. The best part is that there is nothing prohibitive about getting started. There are no gatekeepers. There are no prohibitive costs. If you have an idea for your business blog, you are free to put it out in front of your audience in raw, pure form. It is a good thing, too. Your customers and readers want you to show your work, and writing a blog is the perfect way to do just that. A blog offers you a place to display your business knowledge, opinions and expertise. It gives your customers more than one way to discover you. There are a variety of different types of content to consider when you are writing a blog: Educational content – Blog posts can offer readers and customers “how to” content that shows them how to do something industry specific. This can establish your business as a credible expert in the field, making you a go-to choice. News and issue commentary – Is there something significant going on in the news regarding your industry? Your blog is the perfect place to publicize your business’s position on the issue. It’s a great way to help your customers understand how your industry can impact their lives. Relating outside ideas back to your industry – What non industry related books are you reading? What are your favorite movies, television shows, or sports? Your outside interests can provide new perspective. They can help your business differentiate itself. Outside of the box blogs make your business memorable. In a crowded field...
The Art of Storytelling

The Art of Storytelling

The art of storytelling is ancient, but still relevant today. Businesses are continuously looking for ways to connect with their audience online. SEO copywriting can draw people to your business. But telling a story is the best way to connect on any meaningful level, because they are memorable. Readers won’t necessarily remember numbers or data without context. The art of storytelling involves a compelling plot. Stories involve likable characters, and make people feel emotion. They force people to invest. Stories have a great business application. They can involve everything from educational blog posts, to how your business arrived in its present day status on your about page. They can help your business both on and offline. Want to grow your business? Perfect the art of storytelling. In order to tell better stories, you need a firm idea of your business and why you are here. It is time to develop an answer to these questions: How does your business heal your customers’ pain?  What problem does your business solve? It is what your online readers want to know the moment they click on your website. The answer to these questions might just be what distinguishes your business from the competition. It might be what causes people to stick with you versus moving on to the next search result. It is where business storytelling begins. You can tell the story of your customers’ who have overcome an obstacle using your product. Make sure they are the hero of your story, however. You can tell the story of how your business came to be where it is today. What are the obstacles you needed to overcome...
SEO Copywriting for the People Who Buy Your Stuff

SEO Copywriting for the People Who Buy Your Stuff

The Internet is a crowded place. In order to stand out amongst the competition, you need to be able to quickly and easily tell your customers what makes your business different from the rest. You have to tell good stories and you have to stand out. That involves SEO copywriting. There’s no shortage of tips and tricks and hacks for gaining traction in Google and the other major search engines. SEO hucksters and magicians are willing to show you how to gain that coveted spot. But here’s the question: Are you telling the story that you want to be telling? SEO copywriting can win you eyeballs. But that is only part of the equation. In a matter of a couple seconds, the brains behind those eyeballs are formulating the decision on whether they want to stay with you or move on to the next search result. So you’ll need to have your message down pact. Writing for SEO is good, but you’ll want to write for people too. A lot of bloggers and copywriters will lead you to believe that writing for SEO and writing for your audience is an either-or equation. It’s more like finding balance on a scale. There is an art to doing both. Here are a few SEO copywriting tips that will help you win some customers: If you have questions on any of these, you may want to talk with a marketing writer. Look for the hot issues. What news that pertains to your business do people want to know about? If you can rank a blog post on a major issue, it is bound to...