When to Hire a Copywriter

When to Hire a Copywriter

Knowing when to hire a copywriter can make a big difference in the impact of your web copy and marketing materials. Good design can draw people in, but it takes professional copy to grab people’s attention and convince them to take action. If your marketing efforts have been stagnant, it may be time for a change. It may be time to hire a copywriter to boost your results. 24 Reasons to Hire a copywriter To find a new audience for your business. To tell a story that sells. To tell your story in new ways. To expand your online audience. To increase online engagement. To grab your customers’ attention with a killer headline, and keep them reading through the call to action. To increase the number of people who buy from you online. To provide more informational and educational materials to your audience. Better print marketing materials. To make your message resonate. To stress the benefits of your business. For an expert understanding of B2b marketing materials. To give yourself more time to run your business. To eliminate grammar issues from your web copy and other professional marketing content. To create content with a fresh perspective that your audience will readily identify with. To more easily persuade your audience. To eliminate stale web content and create some variations in topics and length. To stay current and take advantage of changes with Google. To understand your competition, and what you can do for better positioning. To understand the subtleties in addressing different audiences. To make the routine sound more interesting. A copywriter understands how to write with customer sales in mind....
8 Blog Marketing Strategies to Help You Sell

8 Blog Marketing Strategies to Help You Sell

Your blog is a valuable asset when it comes to creating value for your customers. It’s a resource they can turn to, in learning more about your industry. These blog marketing strategies can help you maintain this resource while also using your blog to sell more.   8 Blog marketing strategies to improve your business: Make sure your contact information is in a prominent place on your blog, and make sure your comments are turned on. Your readers should be able to contact you or interact. If you blog infrequently, or haven’t written a post in months, turn the date feature off. Long gaps between blog posts or dated information can make readers question whether you are still in business. Ask questions and interact with readers. Even though it’s a blog post, the goal is to get readers to engage with you. Invite them to respond. Keep an editorial calendar, and make sure that your blog syncs up with larger sales goals. It’s easy to get lost in the minutia, but remember that your blog still needs to help your business sell and prosper. Carefully consider the words you use. Make sure you are using impactful words. Advertisers and marketers have been experimenting with the words that will resonate with your audience for a long, long time. You also don’t want to be using phrases that will turn your readers off. Your audience has a problem and they view you as the solution. Even if you are in the B2b space, you are still selling to humans. Show them you understand their problem and position yourself as the answer....
20 Easy Ways to Improve Your Writing Skills

20 Easy Ways to Improve Your Writing Skills

Anyone can learn to improve their writing skills. That’s important because writing is a crucial aspect of today’s business environment. It’s a necessary part of building a platform for your business, and growing a customer base. Make sure your business is incorporating valuable information into its marketing materials. You can drastically improve the quality of your website and marketing by improving your writing skills. Here are 20 ways to improve your writing skills: The environment: Vary your regular writing location – In my basement, I have a home office with a large desk, large bookshelves, a record player and a dart board. I write there, and I also frequent various coffee shops in the area a lot. Changing your writing environment helps keep your work from going stale. Close your social media and email tabs – The Internet has shortened everyone’s attention span and makes it difficult to keep our focus tuned in the right direction. The tools that are supposed to help us remain productive can be the biggest detriment to our productivity. If you are easily distracted by the Internet, make it harder to access. There are programs out there to filter, or monitor time on social media as well to help you better understand where you spend your time. Limit physical distractions – The same can be said for physical distractions around your environment. Close the door. Invest in a good pair of headphones. Learn how to improve your focus. Schedule time in your day – Not having the time is the number one excuse for anything that you know you should be doing. If your writing...
What to Do Before Writing a Blog

What to Do Before Writing a Blog

Writing a blog is a necessary part of any business’s marketing strategy in today’s business economy. Without a little bit of planning and forethought a blog can be an overwhelming experience. Before You Begin Writing a Blog Develop an idea for how often you want to publish blog posts. Remember, the benefit of blogging comes in routinely keeping your business in front of your customers. This takes consistency. I would recommend posting at least once a week. If you can consistently generate quality blog ideas and write quality posts, 2-3 times a week would be even better. The important thing is to not let the quality of your posts decline in the name of frequency, however. Think of the terms you want your business to be found for, as customers search. These are the terms you will want to work into your blog posts on a regular basis. If you know how to, do some basic keyword research to get an idea of what the high traffic and low competition terms are. Generate as many blog ideas as you can. It’s good to start a blog with at least 5-10 ideas you know you want to write. This will help you ensure there are more ideas down the road. As you generate ideas, keep in mind there are a number of types of posts you can publish as you are writing a blog: product reviews, industry news, interviews, how-to’s, lists, and many more. Start an editorial calendar. WordPress has a calendar plugin, or you can use a good-old fashioned planner to keep track of what posts you want to...
20 Press Release Tips To Expand Your Business’s Reach

20 Press Release Tips To Expand Your Business’s Reach

These press release tips can help gain your story some exposure. Building traction through blogs, emails and other marketing writing is a great way to build your audience. Sometimes however, there is no substitute for your business landing within the pages of a major publication with an already established audience. Writing press releases that get published can be a tricky process, because you are relying on a gatekeeper to get your story published. These press release writing tips should help you through the process. As a former journalist, I can attest to how jammed their schedules and inboxes can become. A good journalist has cultivated their sources, meaning there are people coming to them with solid information and story ideas. That means you need to do your legwork to get noticed. 20 Press Release Tips to Help You Get Your Story Published  Attention Grabbing Headline – Your headline might be short, but don’t treat it as an afterthought. It is the single biggest factor on whether a journalist or reader will continue reading any further. Grab people’s attention with a compelling headline and don’t let go. This might be the most important of the press release tips for this reason. Write a Lead Sentence that Moves Readers – Journalists and editors are busy people. If you are trying to land your story in a publication, you must first grab their attention. Write a lead sentence that hooks people, and makes them want to continue reading your story. Grammatically Flawless – If you have taken the time to ensure your press release is grammatically flawless, you’ll be saving the journalist or...
Now Introducing: The Revolutionary, Miracle List of Impactful Words to Help You Sell

Now Introducing: The Revolutionary, Miracle List of Impactful Words to Help You Sell

Do you want to know what some of the most impactful words in the English language are, in order to help you connect with your readers and sell more? Maybe I took a few liberties with my headline, but I bet it grabbed your attention. I have an exercise for you. Go into a room where you are by yourself. In your most theatrical actor’s voice read the following list: Impactful Words to Help You Sell More You                                           New Free                                          Suddenly Because                                   Miracle Instantly                                   Revolutionary Now                                          Startling Announcing                            Remarkable Introducing                              Hurry Improvement                           Bargain Amazing                                  Compare Sensational                             Challenge Magic                                  ...