11 Copywriting Tips to Help You Sell

11 Copywriting Tips to Help You Sell

Your face-to-face sales are invaluable, but paying attention to a few basic copywriting tips can take your marketing to the next level. Great copywriting helps you sell when you’re away from the office. It automates your marketing. It can also serve to help your sales by creating valuable resources for your customers to refer to before they buy. Great copywriting becomes a means for adding value to your audience’s life. These B2B copywriting tips can also help if you’re selling to other businesses. Follow These Copywriting Tips to Grow Your Business Understand Your Audience – If you want to write copy that sells more product, it stands to reason that you’ll need to understand the people who are buying it. What problem are you solving for your customer? The better you understand your audience, the more likely you can position yourself as the solution to their problem. Find Your Unique Selling Proposition – What do you do differently than your competition? What unique angle do you bring to the business. In a competitive environment, the customer is going to want to know why they should hire you, and for good reason. Your unique selling proposition serves as your competitive advantage. It always helps to know this and exploit it. Perfect Your Headline – After investing hours into a specific piece of content, it is easy to make your headline an afterthought. But think about this – your headline is the single biggest factor in whether someone will read what you just wrote. This makes it extremely important. So use it to draw people in, and generate interest in the...
7 Essential Steps For Creating Marketing Content That Converts

7 Essential Steps For Creating Marketing Content That Converts

Writing marketing content that converts is a necessary step in any successful blogging or digital marketing campaign. While this type of content creation can help level the playing field, it is not free. Blogging and content marketing are significant time investments. Creating marketing content that converts can be a matter of trial and error, but there are steps you can ensure to give your content a fighting chance. How You Can Create Marketing Content That Converts: Hit People With a Story – Stats and data are good for reinforcing an argument, but don’t really make a framework for people to remember. But if you tell the story of someone who overcame an obstacle and solved their problem, that will be more memorable. Some other paths for a good corporate story include: how you got started in your business, how you solved your own problem and learned to help people with theirs, or any customer success story. If you tell your customer success story, make them the hero. Good blogging and content marketing is not self-serving. Giving your writing a more narrative flow can also help people engage with your content. Ask a Question – Asking the right question can be an incredibly effective way to guide people through your content. The right question will have readers mouthing an answer to it as they move forward with your content. Make it a question they’ve been asking, and reinforce the answer. Examples: Looking for a way to reduce your monthly mortgage payment? Do you want an easy way to increase your productivity? Have you been trying every way imaginable to lose weight? These kinds...
Will Slowing Down Help Your Content Creation?

Will Slowing Down Help Your Content Creation?

We’re all familiar with the hustle and bustle of content creation. You have to stay in front of your customers. You have to create consistent, valuable content to remain significant in the digital world. You have to be creating content aimed at your audience. You have to keep writing. Keep taking pictures. Keep shooting video. Keep making infographics. Produce. Produce. Produce. This is the strategy for content creation in the digital age, right? Yes and no.   Step back for five minutes. Take a look at your recent content creation efforts. How would you rate the quality of the content you are producing? Be honest. Is your content adding value to your audience’s lives? Or is it full of half-baked ideas designed to get your site ranking higher, but not providing any real value? Make sure you can answer these questions before you publish your content. More Content Creation is Not Always Better Producing on volume is not always the best idea. Thinking of a post idea in the morning and having it out the door before noon might be a recipe for publishing an idea that is not fully developed. You’ll have to be honest with yourself as to whether this is the case. Think about it this way. Those of us in the service industry can run into problems when we sell our services on volume. It’s very easy to walk into a situation where you are producing more work and being paid less for it. Develop a Content Schedule  It helps to plan ahead. It helps to know that during June you want to be talking...
Creating Content Truly Aimed at Your Audience: The Kinder, Gentler You

Creating Content Truly Aimed at Your Audience: The Kinder, Gentler You

  There’s a hard truth for businesses when it comes to creating content that sells. Here it is: You’re in business to make a profit, so you do what’s natural. You want to sell. The content that you create should be about you. It should be about your company. It should be about your offers. It should inform your readers of what you are up to, what to expect from your business and what they can buy from you. Right? No. Well, not exactly. Think of it this way. No one is ever going to care about your business as much as you do. The Internet is a place where your audience finds you, and not the other way around. You don’t sit down to watch eight hours of commercials a day. Neither does your audience. So why are you creating content that only matters to you? Here’s the hard truth: You need to be creating content truly aimed at your audience, in order to sell.  Creating Content of Value This goes for whether you are in the B2b or B2c space. What is it that your audience is truly looking for? What information do they want to know? If you can’t answer these questions, it might be time to ask them. In the meantime, start offering some compelling content. Write about what people should know when they shop in your industry. Write about alternative uses of your product. Write about the industry news that’s taking place. These are the things your audience comes for. If you do this part right, they may just stay for the deals. So visit new...
5 Reasons a Small Business Blog is a Necessity

5 Reasons a Small Business Blog is a Necessity

A small business blog is a valuable asset when it comes to marketing your business. It’s a way to compete with the larger competition. Instead of playing with hefty marketing budgets, the only thing a blog will cost is your time. It can also produce several benefits for your website and your business, whether you are in the b2c or b2b space. Why a Small Business Blog is a Necessity: More traffic – Each page of your website, including published blog posts, serve as a window into your website. Most sites have a few dozen pages. Some sites have more, and some have less. Writing and publishing consistently on your small business blog give you the opportunity to have hundreds, or thousands of entry points into your website. Each of these posts can rank in Google. Each can be published and promoted on social media. They expose your business to interested people who otherwise wouldn’t have known it existed. The ability to convert that traffic – Of course, that traffic does nothing for you, if you don’t convert. A small business blog offers you the chance to provide real, compelling value to your readers. You can also link to product or service pages, and create engaging calls to action to entice your readers to act. If you’ve provided value throughout the bulk of the post, suggesting your readers call you for more information, or asking for the sale will be acceptable to most readers. To be an industry authority – Your small business blog gives you the opportunity to turn your website into an industry resource. It gives you...
Five Newsletter Ideas to Grow Your Audience

Five Newsletter Ideas to Grow Your Audience

A newsletter is a great way to keep your audience engaged, and with the right newsletter ideas, your business can remain in the forefront of your customers’ minds. They can be used to keep tabs on what is new with your business, and much more beyond that. A newsletter is a great way to establish yourself as an expert and routinely find your way into your customers’ inbox. It establishes you as an industry expert, and conveys value. It can also be a great way to connect on a b2b level. Here are five newsletter ideas to ensure fresh content on a routine basis. Newsletter Ideas:   Offer practical tips – How do your customers get the most out of your products or services? What lifestyle changes can they make to improve their experiences? Giving your customers small but valuable pieces of information that they may not have considered will keep them opening your newsletters. You can do this either in short list form, or offer new and original articles to help your customers. Use blog posts – Do you have a blog post related to your newsletter theme? Do you have a blog post that has done particularly well? Don’t be afraid to use them in a newsletter, and get more mileage out of it. You can also publish your most recent posts this way, as well. Industry news or interviews – Don’t be afraid to let your audience know your take on industry news or information. If you disagree with a popularized viewpoint, let them know. Your opinion will come with more weight because these are topics...