Don’t Let Sloppy Writing Cost You Business
As content marketing continues to increase in importance for businesses, writing becomes just another skill set that’s absolutely necessary to do business. You need to publish content that’s awesome. It needs to provide value and distinguish you from the others in the search results, news feeds and Twitter streams of your readers. Part of this is knowing how to write well, and that means grammar and spelling. Are you wishing for a blog with more comments? Misspell something....
Read MoreHow To Hook Your Audience On What You Have To Say
Content writing is an inherently creative act. If you’re not differentiating what you’re selling, you’re not going to be in business for very long. Copyblogger recently wrote about the Amazing Copywriting Machine. This machine was supposed to get the businesses lined up with the perfect copy, engineered to make sales. But with all the spammy calls to action, industry vocabulary, adjectives and testimonials, it swung and missed. Nothing. Crickets. How do you avoid that? The...
Read MoreHow Jack Gets His Widget Factory Back
Jack makes widgets. As a matter of fact, he comes from a long line of widget makers. His grandfather started the factory, and it’s Jack who turned it into a multi-million dollar enterprise. The thing is, that over the years the rest of the world began to catch up. With the advent of the Internet, there’s no real industry secrets as far as how these widgets are made. The result? He no longer has a stranglehold on the widget-making industry. His widgets and the widgets made in...
Read MoreHow To Write A Blog Post When You Don’t Feel Like It
This is a guest post from Carlie Hamilton of Sproutspire. I’m sitting in front of the computer, and I know that I’m a couple of days overdue for a blog post. But my favourite online store is having a sale, and I’m having a great chat on Facebook… Oh, and the floor needs a vacuum, and I should start an exercise regime. I’m sure we’ve all been there. We start a blog with the best of intentions. We are full of excitement and enthusiasm, yet months (or days?) later the newness wears off and there...
Read More50 Blogging Tips To Help You Build Your Platform
A blog is a necessary tool for any business to succeed online. Fresh content on a regular basis is a must. I’ve blogged a lot recently about the necessity of blogging in any content marketing strategy. So what are some of the best ways to implement this? Here are 50 Blogging Tips To Help You Write Better Content And Sell More: Write Frequently - The goal is to stay front of mind with your readers and customers. A once a month schedule or even less frequently won’t cut it. Write...
Read MoreSpring Clean Your Website For Optimal Performance
It’s that time of year. Things sit idle. They gather dust and become cluttered. It’s up to us to bring them back into working order, and clean them off. Your website is no different. If you haven’t given it any TLC in a little while, it may not work the way they did when you first built it. The design, logo and content may also gather a bit of “dust” and begin to appear dated as styles, concepts, and ideas begin to change. What can be done? Just like your house or your garage, your website...
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