Why Writing For The Web Is Important

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Writing For The Web Means Connecting With Your Audience There is a traditional approach businesses took in the past, targeting the hard sale in order to increase their customer base and grow their business. The web changed things. A spray and pray mentality can potentially be more damaging than helpful to businesses in the long run. Instead, online marketing, and successfully writing for the web means providing value to your customer base. That...

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What Hiring a Copy Editor Can Do For Your Business

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A Copy Editor Instills Trust In Your Business You may be the ultimate expert in your field. You may have the insight, experience and credibility to command attention from your readers. You might even communicate that knowledge in an interesting and respectable way. Then, by the time your marketing materials arrive at the call to action, there is a typo, misspelling or other grammatical error. It might not matter much to you, but for the reader...

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What are you doing to appeal to your audience?

Posted by in Blogging Tips, Featured | 3 comments

As you write your business blog, it’s tempting to take shortcuts. It’s tempting to write for yourself, and in a way that only industry insiders may understand. That’s fine if that’s your target audience, but if you are writing to your customer base, you may need to do things a little different. In that case you need to write for the people who you’re trying to entice to pull out their purse or wallet. It’s...

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Writing A Killer Blog Post That Wins You Customers

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You’ve all seen it done. Sometimes you catch the notification of a new blog post in your Facebook feed or Twitter stream, and you just have to check it out. It’s magnetic. There’s something that draws you to it, and then as you read through, you realize that the author hit a home run. Maybe it causes you to subscribe. Maybe you comment. Maybe you even buy. Well…it’s not a secret. It’s something that anybody...

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Drop What You’re Doing And Follow These Influencers — NOW!

Posted by in Blogging Tips, Featured, Uncategorized | 0 comments

Whether you’re brand new to marketing your business, or you’ve been at it for awhile, it’s important to stay current on the industry. It’s an industry constantly in flux. There are new faces out there every day, and you should be doing what you can to stay on top of the mix in order to better get the word out about your business. First off, you should be constantly striving to put your own spin on things. Make sure you...

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How To Keep Working When You May Not Feel Like It

Posted by in Featured, Productivity | 2 comments

I’ll admit it. Sometimes I have the attention span of a gnat. If I’m distracted by what’s going on around me, it’s bad news. As a kid, I never understood it when an adult would walk into a room, and suddenly announce that they forgot why they entered. It seemed silly to me. How could you possibly forget what you’re doing? Fast forward 20-25 years or so, and I can certainly see why. I’m going to go ahead and...

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