Now Introducing: The Revolutionary, Miracle List of Impactful Words to Help You Sell

Now Introducing: The Revolutionary, Miracle List of Impactful Words to Help You Sell

Do you want to know what some of the most impactful words in the English language are, in order to help you connect with your readers and sell more? Maybe I took a few liberties with my headline, but I bet it grabbed your attention. I have an exercise for you. Go into a room where you are by yourself. In your most theatrical actor’s voice read the following list: Impactful Words to Help You Sell More You                                           New Free                                          Suddenly Because                                   Miracle Instantly                                   Revolutionary Now                                          Startling Announcing                            Remarkable Introducing                              Hurry Improvement                           Bargain Amazing                                  Compare Sensational                             Challenge Magic                                  ...
Writing a Call to Action that Sells

Writing a Call to Action that Sells

Your customers want to know what they can do after reading your content, and that’s where a call to action comes into play. A call to action explains exactly what they can do. It answers the most natural question they might have: “What’s next?” in a tidy and persuasive manner. Good web copy should be a conversation between you and the reader. They have plenty of ways they can, and do respond. A call to action invites them to do this in the ways you were looking for. Four Tips for Writing a Call to Action that Works: Show the need – Before you have a chance at writing an effective call to action, your reader needs to be sold that your product or service really works. You have to focus on the benefits, and how you can help your readers improve their lives. If the groundwork is not there, it will be tough to compel people to take action. This is a main tenant in any B2b or B2c writing. Perfect the language – This is the time to write decisively. Urgent language shows your readers it’s time to act. Call now Buy Register Subscribe Download These are direct words that focus your reader in on a specific action. It’s not enough you tell people about your great product or service. Your web copy is the place to make them take action, and the language you choose plays a key part in that. Keep your readers focused – Too many calls to action will confuse your reader. It’s akin to going to the grocery store, walking down the cereal...
Improving Your Copywriting Skills for Better Online Business Results

Improving Your Copywriting Skills for Better Online Business Results

Running a business and increasing your customer base requires a consistent improvement on your copywriting skills. Having a website is crucial for increasing your online sales, and that means writing for the web. A business owner’s first instinct is to sell, and a good website can help you do just that. A premium should be placed on your website design, because that will help you move through the online process. But don’t sell yourself shot on the web page content, sales copy and business blog. These are the pieces that will turn your readers into customers. They are the aspects to your business that will determine whether someone will leave your website within a matter of seconds without making an investment in your content, or whether they will read everything, and pull out their wallet to complete the sale. 5 Concepts for Improving Your Copywriting Skills You’ll need to be a serviceable writer to be able to communicate your message, but the copywriting skills I want to discuss in this blog post have more to do with your mindset going into the project. Many times your instinct is to simply launch into the best way to sell your product or service. Your readers aren’t going to bite on spammy sales copy however. This is what happens when you are thinking with your own interests in mind. Instead, step back, and learn how to think like your customer. Believe in the product – If you don’t, no one else will. Whether it is a product you made, or a service you sell, resist the urge to give people the industry...
How Getting Personal Can Boost Your Marketing Writing

How Getting Personal Can Boost Your Marketing Writing

Simply being yourself can have a profound impact on your marketing writing. There is a lot to good marketing writing other than simply writing about your business. The days of getting readers to pay attention to commercials, or passing off straight advertising copy as a blog post are over. No one sits down at their computer to read eight hours worth of commercials. They sit down at their computer to make informed decisions. They sit down at their computer and read compelling writing because they want to learn from you and be a little entertained along the way. So what does that mean for a small business wanting to blog to grab a little more attention for their business online? What does that mean for the business looking to attract a larger audience with their marketing writing? It means you have to get personal and be friendly. It means you don’t need to be so robotic and stuffy. Just be you. “Today you are you, that is truer than true. No one alive is youer than you.” – Dr. Seuss Use Your Marketing Writing to Separate Yourself from the Competition There are probably hundreds if not thousands of businesses that do what you do, and a significant chunk of them reside in their little corner of the online world. That means your potential customers have a choice. They’re not just your potential customer, but your competition’s potential customer as well. Your readers may already know people in your industry. They may have looked at a handful of websites before they stumbled on yours. But you know what? You still...
11 B2B Copywriting Tips to Engage Your Audience

11 B2B Copywriting Tips to Engage Your Audience

B2B copywriting can have its challenges, especially if you are not used to writing in that space. If hiring a professional marketing writer is not an option, there are some guidelines to keep in mind to make sure that your message resonates with your audience. No matter what niche you are writing in, remember that it is a real, actual person on the other end of your message. That means writing in the B2B space is not an excuse to be dull. It’s not an excuse to make your writing all salesey and spammy. People still need to be enticed and compelled to take action. Make sure you are doing everything you can to produce B2B copywriting that will engage your audience and improve your sales. 11 B2B Copywriting Tips Understand your audience – Are CEO’s your active audience, or is it the secretaries making the product purchase? Do you go after large businesses, or solopreneurs? Make sure you understand who your customer is, and target your content accordingly. Success in B2B copywriting necessitates being able to appeal to people. That becomes difficult when you fail to connect. Sell the solution, not the product – Your audience has a problem, and they seek a solution. Showing that you identify with their problem, and know how to help them with a fix, offers an instant connection. It humanizes your copy, and creates appeal. This appeal works better than simply clubbing people over the head with spammy, self-serving content. Answer people’s questions – People found your content with a specific question in mind. That question can vary depending on what you are...
5 Tips for Writing a Sales Letter That Works

5 Tips for Writing a Sales Letter That Works

Writing a sales letter can be an effective way to draw people’s attention to your business. A good sales letter accomplishes a lot in a short amount of time. It shows your reader that you aren’t just trying to sell to them, but that you identify with their problem. It shows you understand. It establishes trust and most of all, convinces them that you are the right one for them to buy from. As you can imagine, this is no easy task in a few hundred words. Writing a sales letter requires a wide range of skills. 5 Tips for Writing a Sales Letter that Brings in Customers  Put Yourself in Their Shoes – You can’t just clobber someone over the head with a 30 second sales pitch and expect them to be compelled to buy. Anything your audience reads is by their choice, and therefore needs to grab them. The first thing you have to do is be able to think like your customers while you are writing a sales letter. That means being able to identify, and solve their problem. Make sure you understand the difference between features and benefits, and highlight the features. Grab Their Attention – What will readers obtain for giving you their greatest investment (their time)? It’s up to you to position yourself as a solution up front, in the headline. Give them a reason to keep reading right away. Show them how they’ll learn to do something new. Show them why yours is the best product on the market. Show them why they should buy from you, and not just any business in...