Why an About Page is Important

Why an About Page is Important

The about page is crucial in establishing a connection with potential customers. Think about the type of online consumer you are. When you need a plumber, what happens? When you are looking for a restaurant in the area, what do you do? Same thing with a fitness place, a hardware store, or a bakery. Chances are you probably use Google to find a local business. You quickly make your way through the highest listings, searching for which businesses are credible, and which treat their online presence like spam. Where’s the first place you go to investigate a new business? The Importance of the About Page Nearly every website has one, and it’s an important factor in establishing credibility. Your potential customer wants to know: Who you are and what you do. That you are qualified for the job. That you understand their problem and offer solutions on how to fix it. You know, all the things you look for as a consumer yourself. In an environment when your customers are making purchasing decisions within minutes, it is crucial that you show them that you can heal their pain and solve their problems. This makes the about page about positioning. So instead of telling us where you went to college and what degrees you have in the first sentence, how about identifying your customers’ typical problems? What do they come to you to fix and how do you do it? This can draw your readers in and let them know you are serious. Introducing Yourself Once they know you can deal with their issue you can introduce yourself, and give...
5 Tips for Writing Content That Converts

5 Tips for Writing Content That Converts

Design draws people in, but good writing is required to produce content that converts. Your customers don’t hover around the computer all day reading 8 hours worth of advertising materials. They want to be smarter. They want to make informed decisions. They want to be the DIYers. Remember, traffic won’t pay the bills. Here are some suggestions for writing content that converts: Say What You Mean, Mean What You Say – Have you ever received an email that didn’t get to the point until the third paragraph? It leaves you wondering why it was sent at all, through the majority of the reading. Make sure that your emails, blogs, website content and anything else people might read about your business gets straight to the point. Make sure through the headline and a summary sentence that people understand exactly how they will benefit by investing their time in your marketing materials. When you leave people guessing, they likely won’t get much further. Understanding Demand – I’m not talking about demand for your product, but that’s important too. What I’m talking about is the information your customers are demanding. What do they want to know? What kind of questions are they asking? If you can put the type of information they are looking for in front of them, you’ll have a built in audience of invested readers. Think about the type of questions they regularly ask about your industry. Think about the conversations you’ve had with your customers. Picture them when you write. They’re who reads your work. If you don’t know what kind of information they are looking for, ask. ...
Starting a Blog – What You Need to Know

Starting a Blog – What You Need to Know

Are you starting a blog for your business in the New Year? There are some things you should know about the best ways to attract new business with your blog. There are a lot of places you can go to answer your technical questions, but as you get started you will have to plan and produce the content that you will be creating. Common Questions Asked When Starting a Blog: Best platform? WordPress is still your best bet. It can easily allow you to build the entire site, and quickly update content. WordPress SEO plugins such as Yoast make it easy to understand what type of content Google is looking for, and be able to adjust what you publish accordingly. How often should I blog? I hear this question a lot. Your content will need to maintain a certain quality level to stay professional. You won’t want to produce so much content that you spread yourself thin, and publish sloppy content. That being said, your blog is your way to get in front of your audience. It’s your way to stay top of mind with potential customers. You should probably publish at least once a week in order to maintain a consistent presence with your audience. What are keywords and how should I use them? New readers have the ability to find your individual blog post or web page through Google. Say for example you wrote a post about effective 10-minute workouts. The obvious keyword is “effective 10-minute workouts.” If your blog post is optimized well for this phrase, people will be able to find your post when they search for...
5 Easy Tricks to Writing Headlines That Sell

5 Easy Tricks to Writing Headlines That Sell

You probably spend a considerable amount of time getting the wording right for your blog posts. After all, you want to make sure that people understand the point you are trying to make about your industry, or your business. When you are done with that post you worked so hard on, the temptation is to spend a few seconds, and slap something up top for a headline. It’s the shortest part of your post, therefore the least significant, right? Wrong. Your headline is arguably the most important part in attracting a reader’s attention to what you are trying to say. Journalists have used headlines to draw readers into their stories for years, because they understand it’s what a reader uses to determine whether they will commit. It’s what good online marketers use as well. There is a good chance your reader will likely stumble upon your post through search or social. In either case, their attention span will be short, amongst all the other electronic opportunities vying for their attention. Even if your reader landed on your website first, and decided to check out your blog, the headline needs to entice them to click on your post – still a tall order. In short, your headline is what a prospect will use in the decision on whether to read your work or not. It’s all or nothing, and that important. Headlines that draw people in are headlines that have a good chance of selling. 5 Easy Tricks for Writing Headlines that Sell: Keep it short and simple – A 65 character limit is what Google displays in the search results....
Finding Blog Ideas To Boost Your Business

Finding Blog Ideas To Boost Your Business

Finding blog ideas can be the cornerstone of your online marketing efforts.  Your blog is a trusted resource for your business, helping you to build credibility online. Chances are there are people online conducting Google searches related to your business or industry at any given point. Your blog can help them find you. Chances are your current customers might have questions regarding your business or your industry. Your blog can answer those questions. There might be people on the fence as they shop for your product or service. Your blog can be the extra push they needed to simplify the consumer process. In order to do all these things, you blog needs to be well written and informative, but it starts one step before that. Everything starts with finding the right blog ideas to boost your business. If your mind is a blank when it comes to developing ideas for your blog, ask yourself some of these questions: What do you want your readers to know? What do your readers want to know? What are the most pressing questions within your industry? What are the controversial topics within your industry? What are the experts saying? Do you agree or disagree? What kind of tasks should your readers know how to do? What are some tips for shopping in your industry? Do you have a list of outside resources your readers should be familiar with? Are there any industry books you could review? Are there any authors or experts you want to interview? Can you connect two previously unrelated ideas? (For example, what do your industry and your favorite TV...
How to Meet Your Blog Goals for 2016

How to Meet Your Blog Goals for 2016

What are your Blog Goals for 2016?   The New Year offers a natural reflective point to set blog goals for 2016, whether you are a new or seasoned blogger. We all want to see more traffic. We want our blogs to serve as our sales force, working to bring in new customers, even while we are sleeping. We want natural exposure for our businesses. Some common blogging goals include increasing sales, the size of our platforms, engagement, comments, and traffic. Get as specific as you can in determining blog goals, if you haven’t already. It will be much easier to declare success down the road if you understand what you are looking to do. For instance, it is easier to declare success if you want 20,000 page views than if you arbitrarily say you want to increase your web traffic. No matter what your blog goals for 2016 include, there are some sound strategies to improve your blog. Evaluate Your Time Many people start the New Year with the best intentions, and time gets in the way. They want to blog more to promote their business, but they just don’t have the time to write as many posts as they want. It might be time to evaluate how you spend your time. Can you wake up a half hour earlier? Do you need to spend as much time on social media as you do? Is every meeting that you have for your business necessary? Chances are if you look hard enough at your day, there are blocks of time that could be eliminated if necessary. A basic level of...