11 B2C Copywriting Tips To Resonate With Your Audience

11 B2C Copywriting Tips To Resonate With Your Audience

Your B2C copywriting probably falls a little flat. It’s not an easy thing to do to take your business and your passion, and convey it in a way that resonates with your audience. But that’s exactly what you have to do to resonate with your audience. Take your passions and your livelihood and be able to relay it in a way that entices your audience. I’m going to let you in on a little secret. Business blogs have a high propensity to be boring. They are frequently poorly written and thinly veiled attempts at advertising that fall flat on their face. The truth is that both b2b and b2c copywriting could be a little livelier. Here’s 11 B2C Copywriting Tips to Help You Succeed Locate Your Reader’s Problem – Your reader found your website and your blog because they have some kind of problem they are exploring. They are asking questions about your industry, and looking for the efficiency to make their lives easier. If you can position yourself and your business as the solution to that problem, your b2c copywriting will be working in your advantage and positioning your company for success. Tell a Good Story – People remember stories. If you can make them laugh or cry, they are far more likely to think fondly of your business and buy from you when they are ready. Do you have a good origin story? A designer I work with talks about the early days of his passion, beginning in childhood. People love hearing about the curiosity of children, and his story is compelling. Ask yourself how your b2c...
13 Copywriting Resources to Grow Your Business

13 Copywriting Resources to Grow Your Business

There is a multitude of copywriting resources available for those businesses looking to produce their own content. You can choose a medium that fits your lifestyle and the way that you learn. Some of those listed below deal with the technical aspects of copywriting, and some deal more with mindset or Internet marketing on a whole. Whether you are in B2B or B2C, there are resources here that can help your business grow. Copywriting Resources to Grow Your Business Books The Copywriter’s Handbook (Robert Bly) – If you have questions about the nuts and bolts of copywriting, The Copywriter’s Handbook is a great place to turn. There are insightful chapters on writing for the web, communications and direct mail to name a few. This book has relevant information that ages well, and can help you keep your business top of mind amongst your audience. This is one of the best copywriting resources out there for learning the trade. Advertising Headlines That Will Make You Rich (David Garfinkel) – Fractions of a second. That’s how long someone is going to take, deciding whether they want to read your web page or blog. It’s the headline that does the hard work, attracting readers to your blog. Don’t just rush through it. Create something that provokes curiosity or makes a promise. Create something enticing. Advertising Headlines that Make You Rich helps with the how, and it will help you sell more. Trust Agents (Chris Brogan and Julien Smith – While this book isn’t necessarily a copywriting book, it will help you to understand the mindset of your online customer. Trust Agents offers a...
28 Rules for Writing Copy for Websites

28 Rules for Writing Copy for Websites

Writing copy for websites requires establishing a bond with your reader. It requires connecting on a deep, emotional level that leaves the reader enthusiastic to take action. There is an art form and psychology to doing this successfully. You have to be able step out of your shoes and consider your audience. Below are some methods for making the necessary connection for a successful website. The Rules for Writing Copy for Websites Write a stellar headline – When your page comes up in a search result or on social media, your potential customer will spend fractions of a second determining whether they want to continue. The Internet is a crowded place. You have to make people curious, or let them in a benefit. Make them want to read on. Your headline is the first thing they see. Be a problem solver – When someone clicks on your page, it’s because they think you’re the solution to what’s been bugging them. Make sure you understand your customers’ pain point, and how you can present yourself as the solution. Keep it punchy – It’s pretty hard to bore people into becoming a customer. Keep your sentences punchy. Use short sentences and active verbs to enhance the quality of your marketing message. Keep it conversational – The days of being able to clobber a reader with your advertising message are over. Your reader can respond by closing the browser window or moving on to a competitive page. Instead of aggressive and spammy, go for conversational. Picture yourself out for coffee with your prospect. Write like you’re talking to them. Be Yourself – While...
50 Easy Ways to Beat Writer’s Block

50 Easy Ways to Beat Writer’s Block

When you’re stuck, how do you beat writer’s block? When you’re writing your own business content, there’s no question, it’s easy to get stuck. You can bang your head against the wall, slam the laptop closed and get angry. Or you can work your way through your rut. I began as a journalist, and there’s no question that some days the words simply flowed better than others. But when you’re on deadline pressure, you need to find ways to quickly stay on track and deliver a quality product. Following, are 50 ways to beat writer’s block. Not all of these tips will work, all of the time. But if you find yourself stuck, scroll through and find what works for you. I guarantee there’s something here that will have your creative juices flowing again. 50 Methods to Beat Writer’s Block While You’re Writing Start in the middle – It’s not uncommon to find yourself stuck on the headline or the lead. The good news is that there is nothing that says you have to start from the beginning. Try writing out some of the middle paragraphs, and clarity may come. I am not writing these bullet points in sequential order. Shut off your internal critic – Your internal editor and your creativity can work against each other. The simple solution to this problem is to write first and edit later. Put down the words first. Lay the foundation. You can always go back later and cut, paste, delete or rewrite. Do more research – You may be stuck because you don’t have the whole picture for what you are...
How to Get Traffic to Your Blog Without Boring Your Audience to Death

How to Get Traffic to Your Blog Without Boring Your Audience to Death

There are plenty of blog posts out there (some on this site) designed to tell you all the technical aspects of how to get traffic to your blog. You need to optimize your site for the search engines with the right keywords, and just the right amount of content. You have to blog frequently, and promote your work so that your audience knows it’s there. You have to follow all the rules of B2B or B2C copywriting. And so on… Maybe there’s another aspect to this, if you’re being totally honest with yourself. We’ve passed the days long ago that you can just post any old piece of writing and get have it rake in the traffic. Even if your piece is technically optimized for the search engines, it has to register with your audience to get any traction at all. Look, I’ll be honest, myself. Any time I’m lacking any of the below topics, my traffic will dip as well. So, here’s some additional, non-technical geek-speak strategies for how to get traffic to your blog: Actually have something to say. Make it a super-helpful answer to a common audience question. Make it a powerful emotional story that is sure to keep people’s eyes moving from one word to the next. Whatever you do, don’t bore them to death. Boring, dry or stale are the kiss of death. So put a little personality on it. Leave your readers feeling like they learned something, or were at least entertained. They’ll come back, and they’ll keep you in mind. Don’t simply regurgitate what the other guys are doing. Don’t do it. Look,...
11 Copywriting Ideas to Implement Right Now

11 Copywriting Ideas to Implement Right Now

These Copywriting Ideas Can Serve as the Fuel for Your Business. From time to time I have client work that requires writing on some fairly technical topics. As I scroll through a list of related websites, some make me want to poke my eyes out or bang my head against the wall. Why? Because they read like they are in another language. They aren’t addressing their potential audience. In short, they probably didn’t do anything for the business they represent. If you’re reading this post, you’re better than that. You probably have some idea that the right copywriting ideas can propel your business forward in the right direction – with incoming emails and ringing phones. Are you ready to see what your website copy and marketing materials can do for your business? Below are 11 Copywriting Ideas For Your Business: It’s about them – I know. The nerve of me to say that, right? You have 100 important talking points you want to include in your website copy. The truth is that your audience probably cares about very little of it. There’s a lot of competition out there, and your audience is really only concerned about how to solve their problem. You’ll have to connect, and give them a reason to choose you. So tell them the most common problems you solve, and what your level of experience is. Help them relax and feel comfortable. Make sure you use inviting language. With that in mind… Get conversational – There’s a significant difference between professional and formal. No matter what you’re doing online, there’s probably some level of competition. What’s the...