How to Write Faster (and Still Turn Out a Better Product)

How to Write Faster (and Still Turn Out a Better Product)

Some days begin with the best intentions. We wake up. We go to work. We begin the process of tackling our to-do lists. That one item that was supposed to be the easy item to check off never is. I can’t tell you how many times something I’m supposed to write takes longer than anticipated. The good news is there are plenty of tips and strategies out there for how to write faster. Sometimes when we do something faster, we don’t put as much care into the end product. That’s not what I’m talking about here. Speed doesn’t have to be equated with haste. There are plenty of ways to improve the product you put into the world, and do it in less time. Your blog posts and website content are worth it. Your emails are worth it. All that quality content is working to help you engage with your audience. It’s working to help you establish trust and likeability. Even if you’re in b2b and you don’t think you need to relate on a human level. Even if you’re in b2c. Even if your audience isn’t banging on your door for sales immediately, it’s you they’ll think of as they shop in your industry. Learning how to write faster will give you a leg up on the competition. It will help you become more prolific, and increasing your output. It will help you have the time to concentrate on the aspects of running your business that drew you into your industry to begin with.   Some Tips and Tricks on How to Write Faster Don’t Succumb to Writer’s Block Are...
11 B2C Copywriting Tips To Resonate With Your Audience

11 B2C Copywriting Tips To Resonate With Your Audience

Your B2C copywriting probably falls a little flat. It’s not an easy thing to do to take your business and your passion, and convey it in a way that resonates with your audience. But that’s exactly what you have to do to resonate with your audience. Take your passions and your livelihood and be able to relay it in a way that entices your audience. I’m going to let you in on a little secret. Business blogs have a high propensity to be boring. They are frequently poorly written and thinly veiled attempts at advertising that fall flat on their face. The truth is that both b2b and b2c copywriting could be a little livelier. Here’s 11 B2C Copywriting Tips to Help You Succeed Locate Your Reader’s Problem – Your reader found your website and your blog because they have some kind of problem they are exploring. They are asking questions about your industry, and looking for the efficiency to make their lives easier. If you can position yourself and your business as the solution to that problem, your b2c copywriting will be working in your advantage and positioning your company for success. Tell a Good Story – People remember stories. If you can make them laugh or cry, they are far more likely to think fondly of your business and buy from you when they are ready. Do you have a good origin story? A designer I work with talks about the early days of his passion, beginning in childhood. People love hearing about the curiosity of children, and his story is compelling. Ask yourself how your b2c...
13 Copywriting Resources to Grow Your Business

13 Copywriting Resources to Grow Your Business

There is a multitude of copywriting resources available for those businesses looking to produce their own content. You can choose a medium that fits your lifestyle and the way that you learn. Some of those listed below deal with the technical aspects of copywriting, and some deal more with mindset or Internet marketing on a whole. Whether you are in B2B or B2C, there are resources here that can help your business grow. Copywriting Resources to Grow Your Business Books The Copywriter’s Handbook (Robert Bly) – If you have questions about the nuts and bolts of copywriting, The Copywriter’s Handbook is a great place to turn. There are insightful chapters on writing for the web, communications and direct mail to name a few. This book has relevant information that ages well, and can help you keep your business top of mind amongst your audience. This is one of the best copywriting resources out there for learning the trade. Advertising Headlines That Will Make You Rich (David Garfinkel) – Fractions of a second. That’s how long someone is going to take, deciding whether they want to read your web page or blog. It’s the headline that does the hard work, attracting readers to your blog. Don’t just rush through it. Create something that provokes curiosity or makes a promise. Create something enticing. Advertising Headlines that Make You Rich helps with the how, and it will help you sell more. Trust Agents (Chris Brogan and Julien Smith – While this book isn’t necessarily a copywriting book, it will help you to understand the mindset of your online customer. Trust Agents offers a...

Focusing on Your Reader

(Note: This is a sample chapter from my recent book, Write Right-Sell Now. The Kindle version is now available! To celebrate, for a short time, the book is available for .99 cents.) As a business owner and an industry expert, you have a great amount of knowledge, which becomes a key asset as you focus on becoming a resource for your customers and clients. How you go about communicating your expertise will go a long way in determining your success. It’s easy to forget that your customers may not have the extensive background in your field that you do. It’s also easy to assume your readers know more than they do, which can lead to a knowledge gap. What does this look like as it’s practiced? Maybe you throw in phrases your reader won’t understand. You may communicate ideas that make more sense in an industry journal than a communication to your customers. All of this can lead to a disengaged reader. Keeping your readers’ engaged requires a simple adjustment to your mindset as you establish your marketing materials. Who are you trying to sell to? I know it’s tempting to answer, “Anyone who will buy.” But a general answer like that doesn’t help you in your endeavors. When you understand that you are trying to reach career-minded, college-graduate men between the ages of 30 and 45 with an average income of six figures, you can target your messages to the social media platforms the people in this demographic are most likely to use, the blogs they are likely to read, and the consumer goods they are most likely to...
What Expert Copywriters Know About Marketing Your Business That You Don’t

What Expert Copywriters Know About Marketing Your Business That You Don’t

Expert copywriters know how to help you grow your business… I may not know you, but I’ll go ahead and assume the best – you’re probably really good at what you do. You make a top of the line (Fill in the Blank), and you’ve helped countless people in the process. There’s likely more you can do to connect with your audience. A quality product or service doesn’t equate to automatic success. An expertise and efficiency in creating your product or service doesn’t necessarily equate to a larger audience, or increased sales. Expert copywriters spend their day connecting with the audience. It’s their job to help businesses connect with their audience in a more meaningful way. It’s their job to help a client connect with their audience in a meaningful way. The secrets that expert copywriters employ to help their clients are freely accessible to any business. All it takes is some basic psychology, empathy, and persuasion skills to convert readers into customers. You want to know more? How Expert Copywriters Market Your Business Accentuate the Benefits – You don’t sell a product or service. You sell an experience. A car company sells the feeling of going down the Interstate at 80 miles per hour with the top down. A landscaper sells a healthy lawn. A plumber sells a system of running water that the homeowner doesn’t have to think about. You get the idea. This is far different than selling a product feature. No one outside of a few select loyalists cares how much RAM the computer has. They care how many browser windows can be open, what...
50 Easy Ways to Beat Writer’s Block

50 Easy Ways to Beat Writer’s Block

When you’re stuck, how do you beat writer’s block? When you’re writing your own business content, there’s no question, it’s easy to get stuck. You can bang your head against the wall, slam the laptop closed and get angry. Or you can work your way through your rut. I began as a journalist, and there’s no question that some days the words simply flowed better than others. But when you’re on deadline pressure, you need to find ways to quickly stay on track and deliver a quality product. Following, are 50 ways to beat writer’s block. Not all of these tips will work, all of the time. But if you find yourself stuck, scroll through and find what works for you. I guarantee there’s something here that will have your creative juices flowing again. 50 Methods to Beat Writer’s Block While You’re Writing Start in the middle – It’s not uncommon to find yourself stuck on the headline or the lead. The good news is that there is nothing that says you have to start from the beginning. Try writing out some of the middle paragraphs, and clarity may come. I am not writing these bullet points in sequential order. Shut off your internal critic – Your internal editor and your creativity can work against each other. The simple solution to this problem is to write first and edit later. Put down the words first. Lay the foundation. You can always go back later and cut, paste, delete or rewrite. Do more research – You may be stuck because you don’t have the whole picture for what you are...