Website Copywriting That Sells

Website Copywriting That Sells

Copywriting that sells may not come naturally to ever business owner or marketing representative. Your website content has but one goal – to convince readers to take action. It does no good for someone to read your website content to merely like it. Adoration is lovely, but it does not pay the bills. Good website content helps your readers to know, like and trust you. But most importantly and like every other type of marketing content, your website helps you to advance the sale. What’s Involved in Website Copywriting that Sells?   It Draws People In – The most basic of Google searches can net thousands of results. While this may be helpful to the searcher, it gives businesses a competitive playground where distinguishing your business is a must. Your headline is what people will judge you by in the search result – so it better stand out. Write a compelling headline. This can be done in a number of ways: You can state the largest benefit, be upfront about a sales offer, or use the most powerful psychological words. Study the framework for the successes that came before you. Understand your audience and give them something they are more likely to open. Compelling Stories – Let’s say you just walked away from the best book you’ve read in a long time. It’s the kind of book that has you thinking about the plotline for days after you’re done. What made it so good? What do you remember? I guarantee it’s not an obscure piece of data. It’s the story. What happened inside those pages really resonated with you....
Writing to Communicate: 7 Strategies for Marketing Success

Writing to Communicate: 7 Strategies for Marketing Success

Why businesses absolutely must understand writing to communicate, and how some get it horribly wrong.   You have the space and the freedom to completely market your business on your own. The newspaper, radio and television middlemen no longer dictate the size of your audience. This is both daunting and freeing, depending on the day of the week, and your perspective. We’ve all seen the marketing efforts that miss. We’ve seen the ones riddled with spelling and grammar mistakes, and the ones that don’t at all resonate with where you are as a potential customer. Writing to communicate is not hard, but it requires a learned skill set. It’s a necessary skill for any small business. Strategies for Writing To Communicate Consider Your Audience – It sounds basic, but many businesses overlook this step. What do your customers actually want to know about? There are several ways to find this out. What is the product or service that they ask for the most? What questions do they ask of you or your sales team the most? What questions or phrases are they searching for online the most? What posts of yours have garnered the most traffic? Some simple keyword research using Google Keyword Planner can tell you what they are searching for the most. A look through your Google Analytics can tell you what posts of yours received the most traffic. Understanding these elements should dictate the direction you go with your marketing and your blog. If you still don’t know what your audience is looking for, you could also go directly to the source, and ask them. Write How...
How to Recognize and Recover from Burnout

How to Recognize and Recover from Burnout

Blogging and producing content can be a time-consuming business task – being able to recognize and recover from burnout will help.   Small business owners and freelancers should be commended. There is a misconception that they go to work, and from the moment they walk in the door to the moment they leave, they are doing what they love. Then when 5 p.m. rolls around, they are able to put their work aside, go home and enjoy some of that freedom that became the reason they left the workforce in the first place. The truth is that most small business owners and freelancers started doing what they do because they love it. But turning that hobby and passion into a professional path brings other responsibilities with it. There’s the accounting piece. It’s crucial to understand how to assess profits and loss. Of course, there is the marketing and relationship building. This includes everything from building a website to writing blogs to weekly networking obligations. There’s payroll. There’s management duties. There are long days that can take an early detour into the unexpected, not to return. In short, it becomes critical to learn how to recognize and recover from burnout. It’s the only way you will ever be able to show up to a dinner party without mentally working through your project while the other guests are trying to carry on a conversation. Recognize Burnout First, there are the obvious signs. Maybe it’s been a little too long since you experienced a real day off. Maybe your toddler decided to empty every toy he has on the floor right before...
Choosing a Technology Copywriter

Choosing a Technology Copywriter

If you have a high tech business, you need to hire someone who understands what you do to tell your story, and that’s where an experienced technology copywriter comes into play. The person you hire to write copy for your brand and for your business should not only understand what you do, but also have a keen understanding for how to convey that knowledge in a way that will be receptive to your audience. This is true whether you have a b2b or b2c business. Below are some factors you should consider when you look into hiring a technology copywriter for your business. What to Look for When You Need a Technology Copywriter  Can they translate? Not everyone knows as much about your industry as you do. You have passion. You spent a lot of time learning. So when you speak in 6-syllable industry lingo, and riddle your post with acronyms, it becomes a turn off for your audience. A good technology copywriter understands this, and can translate your industry lingo into a language that your customers can understand and benefit from. He or she will help you produce content that carries your company’s voice, but speaks to your audience at the same time. Do they understand the benefit? A good technology copywriter will understand how your industry, business and product can benefit the audience. They will be able to see what you do, how you help, and convey an emotional appeal. It’s important that the writer see and demonstrate this, so that they can turn around and convey that benefit to the audience in a meaningful way. Can...
Why You Should Care About Your Writing Style

Why You Should Care About Your Writing Style

Your writing style says a lot about who you are. It either draws people in and compels them to read more, or it chases them away. People on average are reading 19 minutes a day. That includes blogs, newsletters, emails, books or any other content. Now I read more than that, and you may as well. But the point remains that while the amount of content in existence is skyrocketing, people’s attention spans are shortening. Now, you’ve probably been told 100 times why it’s a good idea to have a business blog. You’ve been told that in order to reach a larger audience for your business, you need to be publishing content on a regular basis. That’s all well and good, but how do you get people to actually read it? You have to solve pertinent problems and answer questions. It has to be relevant and it has to relate. To attract attention amongst thousands of competitors, your blog has to stand out, as well. That’s where developing a unique writing style comes into play. The freshness of your language can either overtly or subliminally cause your audience to want to continue reading. Developing Your Own Unique Writing Style Below are some tips that you can take to vary your posts up from everything else that’s published online. It doesn’t matter if you are b2b or b2c. Your marketing needs to help you grow your audience. More Diligence Think of each blog post or piece of content as an argument you are presenting to the reader. The theme of your post is the position that you are taking in...
How to Write Faster (and Still Turn Out a Better Product)

How to Write Faster (and Still Turn Out a Better Product)

Some days begin with the best intentions. We wake up. We go to work. We begin the process of tackling our to-do lists. That one item that was supposed to be the easy item to check off never is. I can’t tell you how many times something I’m supposed to write takes longer than anticipated. The good news is there are plenty of tips and strategies out there for how to write faster. Sometimes when we do something faster, we don’t put as much care into the end product. That’s not what I’m talking about here. Speed doesn’t have to be equated with haste. There are plenty of ways to improve the product you put into the world, and do it in less time. Your blog posts and website content are worth it. Your emails are worth it. All that quality content is working to help you engage with your audience. It’s working to help you establish trust and likeability. Even if you’re in b2b and you don’t think you need to relate on a human level. Even if you’re in b2c. Even if your audience isn’t banging on your door for sales immediately, it’s you they’ll think of as they shop in your industry. Learning how to write faster will give you a leg up on the competition. It will help you become more prolific, and increasing your output. It will help you have the time to concentrate on the aspects of running your business that drew you into your industry to begin with.   Some Tips and Tricks on How to Write Faster Don’t Succumb to Writer’s Block Are...