Creating a Marketing Plan That Grows Your Business

Creating a Marketing Plan That Grows Your Business

Creating a marketing plan is crucial to online success. Your business thrives on human relationships. It’s more than just dropping a sales line on your customers. Relationships matter, and they take time to develop. A successful approach to marketing requires being intentional. It requires setting goals, and using each platform to better enhance your relationships and visibility. Creating a marketing plan requires some introspection, and content strategy planning. 5 Steps for Creating a Marketing Plan Establish Your Goals – Every action you take in marketing your business should have purpose. You’re going to marketing groups, are you getting what you hoped out of it? Here are some examples of hypothetical goals: to make $XXXX per year. That would require $XXXX per month/ $XXXX per week/ and $XXXX per day. to acquire three new clients per month. to establish three new revenue streams. to establish an online audience of more than 10,000. 30,000 pageviews in a year. These are high level, big picture ideas. These are benchmarks for success later on. In order to turn them into a reality, you have to get specific while creating a marketing plan. Determine your best actions – What needs to happen to realistically meet these goals? If you just stare at these goals for a year, they’re going to start to look unmanageable. They need to be broken down and addressed in chunks. Sure you want to make X amount, but without determining what that looks like day by day, you risk trapping yourself, like a deer in headlights. Take a look at the actions you can take to make your goals more...
Opening Day – A Time to Freshen Up Your Marketing

Opening Day – A Time to Freshen Up Your Marketing

Opening Day, and Writing Marketing Copy that sells Today is opening day, one of my favorite days in sports. I love it for the fact that the cold, snowy days of winter are behind us. I love it for the fact it won’t be too long until we see the ivy full grown at Wrigley Field. And this year especially, I love it for the hope. One of the cool things with sports, is it can make you (or at least me anyway) think about other aspects of life with a fresh perspective. Opening Day is a great symbol of Spring. It infuses a little bit of life into the otherwise still winter stagnant. It makes me think about the things that can be done to infuse a little life into the business, and marketing. Here are 5 Things to Consider While Writing Marketing Copy A fresh keyword campaign – When was the last time you looked at how you want your customers to find you? This is an important part of writing marketing copy that every business should consider. Make sure that you are constantly expanding your business’s reach through new and innovative keyword searches. This could also mean taking down pages you don’t necessarily want your customers to find you through right now. Content updates – When was the last time you blogged? If it’s been a long time, maybe you should consider turning the date feature off, so your readers don’t take a look at your blog page and think you went out of business. You’ll also want to make sure that important contact information such...
11 Creative Marketing Tips to Generate Digital Visibility

11 Creative Marketing Tips to Generate Digital Visibility

It’s easy to get into a marketing rut, and simply publish a post and walk away. Sometimes we need a few creative marketing tips to shake up our routine and draw readers back to what we are writing. The Internet is a crowded place these days, and we are past the days of good content simply winning the day for originality. It needs to be plugged and promoted, and an audience needs to be built and nurtured. Below are a handful of creative marketing tips to help you achieve digital visibility. A strong digital presence is an investment. Your website, social media channels and the rest of your digital platform should all be working to help you differentiate from the competition and establish a strong digital footprint. In short, your digital presence should be helping you sell. Creative Marketing Tips for Your Business Focus Your Hashtags – It’s easy to drop your best writing and best content on social media and feel like it’s lost in the great vacuum. One way to battle anonymity on Twitter and Instagram is to use hashtags. The functional purpose of hashtags is to highlight the search word in a given tweet or post. With a little research you can find the highest searched hashtags for your industry.  Design Infographics – We live in a visual world, and pictures outperform 1,000 words when it comes to quickly communicating your ideas. Your reader’s time and attention are taxed, and those who can communicate their ideas both quickly and effectively will win online. If you are working with a marketing budget, hiring a professional designer to...
How to Meet Your Blog Goals for 2016

How to Meet Your Blog Goals for 2016

What are your Blog Goals for 2016?   The New Year offers a natural reflective point to set blog goals for 2016, whether you are a new or seasoned blogger. We all want to see more traffic. We want our blogs to serve as our sales force, working to bring in new customers, even while we are sleeping. We want natural exposure for our businesses. Some common blogging goals include increasing sales, the size of our platforms, engagement, comments, and traffic. Get as specific as you can in determining blog goals, if you haven’t already. It will be much easier to declare success down the road if you understand what you are looking to do. For instance, it is easier to declare success if you want 20,000 page views than if you arbitrarily say you want to increase your web traffic. No matter what your blog goals for 2016 include, there are some sound strategies to improve your blog. Evaluate Your Time Many people start the New Year with the best intentions, and time gets in the way. They want to blog more to promote their business, but they just don’t have the time to write as many posts as they want. It might be time to evaluate how you spend your time. Can you wake up a half hour earlier? Do you need to spend as much time on social media as you do? Is every meeting that you have for your business necessary? Chances are if you look hard enough at your day, there are blocks of time that could be eliminated if necessary. A basic level of...
Write to Sell in 2016

Write to Sell in 2016

Small businesses are no longer limited by the size of their marketing budget – they can develop and use a platform to learn how to write to sell. The development of content marketing allows businesses of all sizes to compete. A strong website with engaging and powerful content can level the playing field. Make sure you are doing everything you can to be a resource for your customers. It’s easy to pay attention to advice from marketing experts, and start spinning your wheels, thinking you are doing things right. When you write to sell, it’s important to keep your larger marketing message and strategy in mind as you develop, create and promote your content. Building Value Good copywriting has always been about building value. This is as true for the more classic direct mail advertising as it is for your blog post today. The difference is, today’s blog reader has sought out your writing. They are interested in solving their particular problem, and if your business can help, its value increases. It’s that simple. Quality content will outperform promotional content as you write to sell. Your blog is a great tool to provide value to your readers. You can position yourself in a visible way online by simply answering their most common questions, and providing key information for people looking to make a purchase. Here are some questions to think about next time you are in need of a topic for your next blog post: What are the most common questions that your customers want answers to? Chances are people want to know online, as well. This can give...
Drop What You’re Doing And Follow These Influencers — NOW!

Drop What You’re Doing And Follow These Influencers — NOW!

Whether you’re brand new to marketing your business, or you’ve been at it for awhile, it’s important to stay current on the industry. It’s an industry constantly in flux. There are new faces out there every day, and you should be doing what you can to stay on top of the mix in order to better get the word out about your business. First off, you should be constantly striving to put your own spin on things. Make sure you bring your own ideas to the table. That means incorporating your outside interests into your work. For instance, two of my statistically higher-trafficked blogs had to do with what one of my favorite sports teams and favorite television shows could teach you about marketing. I think they did well because they’re subjects that interested me, that my competitors were not likely writing about. So what do you add to the mix? What non business related books can be brought back to business? Keep the ideas fresh. It’s also important to keep up with the ideas involved in growing your business. That means content marketing and blogging. These are the ways to grow your audience online and develop influence. With that in mind, here are five marketing influencers that you need to be following right now: If you’ve studied online marketing in any way over the last few years you may have heard of some of these people. This list is in now way meant to be all inclusive. They’re just five industry leaders I follow rather closely. If you’re not following what they’re doing, you should be.   Chris Brogan — Chris’s company...