How to Find New Clients

How to Find New Clients

The best way to find new clients is to keep trying new methods and find what works for you. Are you still looking for ways to grow your business within the New Year? Any service-based business runs the risk of being a little feast or famine. But the good news is there are more tools out there than ever for you to find new clients. Many are effective whether you are a b2b or b2c business. The goal is to find the right combination that works for you. If you diversify your strategies for finding work, when one stream dries up, it’s possible to lean harder on the others. Overdependence can create problems down the road. Below are some of the methods to find new clients that I’ve tried at some point or another. Maybe you can find a way to take, and adopt for your own situation. Get to Know Your Power Partners Last year I found myself in a situation where I needed to re-grow my freelance business as quickly as possible. I didn’t have the luxury of waiting for leads to roll back in my direction. I needed to go out and find them, and fast. I needed to be reaching out to my power partners, the people who have a steady stream of potential clients. For me, that partner is marketing agencies. So I went on a research mission. I opened up an Excel document and I started collecting the contact information for advertising and marketing agencies in Chicago. I chose Chicago because it seemed natural to start in my local area. But really, this...
3 Ways to Improve Your Skill Set in the New Year

3 Ways to Improve Your Skill Set in the New Year

What are you doing to improve your skill set?  In order to thrive in business, one thing we have to do is keep learning and improving. Luckily, there are more ways than ever to take in added knowledge, and some of them don’t require a significant time commitment. The first step to improve your skill set is to identify the specifics of what you want to learn. How does having that added skill set benefit your business, or benefit you personally in the future? The knowledge is better retained when there’s a practical use. I’ll give you a recent example out of my personal life. I’ve been learning a lot about dog training. It always goes better when I intermittently put the knowledge to use by working with my dog. The same is true with any new information. Practical use helps you retain. We adopted our dog Captain about a year and a half ago. He came very well trained, but I’ve been able to teach him a few new things, and reinforce some behaviors in our home. For instance, I taught him to drop it while playing fetch. I taught him to shake. And I’ve also taught him to stay sitting until I release him – which is extremely helpful after walks in the messiness of winter. Back to how to improve your skill set. 3 Ways to Improve Your Skill Set in the New Year: Ask someone who knows – Sometimes the most direct ways to improve your skill set are the best. It might be time to find a mentor or a coach to help guide...
The Necessity of Flexible Marketing

The Necessity of Flexible Marketing

Here’s how flexible marketing can dictate your level of success. Hopefully you have some marketing goals. Hopefully you keep generating ideas on how your marketing can improve your business. But here’s the thing. There are so many platforms out there, it is tough to know what is going to work. What became a successful method for someone else’s business may not work for yours. It doesn’t mean your toast. It means you have to step back and look at the whole board. An Example From Politics   Are you completely sick of politics yet? Me too. But. Here’s a reminder. In 2000, Al Gore won the popular vote. Hillary Clinton won it this time. I don’t want to travel down the rabbit hole of what that means, but the electoral college is the reason neither of these two became president. So what can we as marketers take from this? It is always important to step back and look at the whole board. Don’t get caught up in the idea that there is only one pathway to meet your goal. If you want to make $100,000, maybe it’s time to supplement your hours with a product. Maybe it’s time to up your social media game in addition to blogging and search engine optimization. All these things can help you get to your goal. So make sure you don’t get trapped in “needing” false metrics in order to attain the one thing that ultimately matters. Flexible Marketing in Practice It’s always a good idea to evaluate the competition. It’s good so that you can figure out what’s worked for them, and...
25 of the Best Marketing Influencers, Copywriters and Bloggers You Should Follow

25 of the Best Marketing Influencers, Copywriters and Bloggers You Should Follow

Learning about social media and digital marketing can be a little bit like taking a rowboat out into the ocean. It’s intimidating, and knowing where to turn for inspiration and knowledge can help. It’s important to have goals, and a plan to achieve them. It’s important to always be learning, and developing new ideas and strategies for success. With that in mind, I compiled a list of 25 copywriters, bloggers and marketing influencers for taking your business to the next level online. Some of these people are currently more active than others. But reading through some of the dated work can still be well worth your time. This list is in no particular order and could have easily been 10x as long. But there is value in what each of these people have to say. I included links to websites and books, as well as all the Twitter handles I could find. I hope you find something that helps! 25 of the Best Marketing Influencers for You To Follow: Jon Morrow – Jon is currently running the site Smart Blogger, which offers common-sense, actionable tips for growing your blog and becoming a better writer. His opt-in product, the book Headline Hacks, is a must-read for any content marketer looking to improve their headline writing. Twitter: @JonMorrow Brian Clark – Brian is the founder of Copyblogger, one of the original blogs dedicated to adopting traditional copywriting techniques in the ever-changing digital marketing world. This site is a wealth of knowledge for those serious about improving their website copy to maximize engagement and sales. Twitter: @BrianClark Demian Farnworth – Demian is another Copyblogger writer with an informative and entertaining bend...
Imagination and Focus

Imagination and Focus

(Note: This is the second chapter of my book Write Right-Sell Now, available on Amazon.) Bring a Little Imagination to What You Do There are probably many people out there who do what you do, no matter what industry you are in. With digital marketing, they are communicating their message to new audiences in similar ways. When the crowd veers right at the fork in the road, it may be time for you to hang a left. It’s more important now than ever to remember that there are multiple ways of doing things, and you don’t have to stay stuck in the patterns you witness other places. It’s time to use some imagination. I am always looking for outside inspiration. Luckily, I rarely have to look further than my everyday life. I spend the majority of my days surrounded by three-year-olds. My son and my dog are within a month of age, and both teach compelling lessons when it comes to life and business. Watching the imagination of a toddler at work can be a great reminder on the importance of creativity. I try to spend my evenings playing with my son. He recently invited me to sail out with him on his pirate ship, which coincidentally doubles as a fantastic cedar chest. For a moment we were father-and-son pirates, sailing the open sea without leaving the living room. We sang that old pirate favorite, “Jingle Bells,” at my son’s persistent request. No matter how ingrained you are in your industry, you can be the fresh set of eyes willing to do things a little differently. Sure, I can...
Five Newsletter Ideas to Grow Your Audience

Five Newsletter Ideas to Grow Your Audience

A newsletter is a great way to keep your audience engaged, and with the right newsletter ideas, your business can remain in the forefront of your customers’ minds. They can be used to keep tabs on what is new with your business, and much more beyond that. A newsletter is a great way to establish yourself as an expert and routinely find your way into your customers’ inbox. It establishes you as an industry expert, and conveys value. It can also be a great way to connect on a b2b level. Here are five newsletter ideas to ensure fresh content on a routine basis. Newsletter Ideas:   Offer practical tips – How do your customers get the most out of your products or services? What lifestyle changes can they make to improve their experiences? Giving your customers small but valuable pieces of information that they may not have considered will keep them opening your newsletters. You can do this either in short list form, or offer new and original articles to help your customers. Use blog posts – Do you have a blog post related to your newsletter theme? Do you have a blog post that has done particularly well? Don’t be afraid to use them in a newsletter, and get more mileage out of it. You can also publish your most recent posts this way, as well. Industry news or interviews – Don’t be afraid to let your audience know your take on industry news or information. If you disagree with a popularized viewpoint, let them know. Your opinion will come with more weight because these are topics...