Overcome the Flinch

Posted by in book reviews | 0 comments

In a different world, the flinch saved our lives. The instinct that we are all programmed with became a necessary way to escape very real dangers. Today humans don’t hunt our own food. We aren’t faced with the same types of day-to-day risks that we used to see as survivalists. So do we really need the flinch anymore? That’s the question Julien Smith asks with his free book on Amazon. This instinct that was necessary for survival for so many...

Read More

Rework The Way You Do Business

Posted by in book reviews | 3 comments

Sometimes less is more. That’s exactly the case when the owners of a Chicago software company Jason Fried and David Heinemeier Hansson teamed up to share their ideas on running a business in Rework. Fried and Hansson own 37Signals, a software company that has been profiled in Time, Newsweek and Wired. The book is filled with short insights into the business world, geared toward helping small business owner find the right balance in their...

Read More

Building Trust

Posted by in book reviews | 0 comments

Trust Agents from Chris Brogan and Julien Smith is not a new book, but one that is still a must read for anyone slightly curious about social media and online marketing. That’s the beauty of this creation. Because the authors focused so heavily on how to build networks, and why they are important, it is a timeless piece at a point where many books in this industry are out of date by the time they go to print. This isn’t a book about the latest...

Read More

TYE Offers a New Way For Doing Business

Posted by in book reviews | 0 comments

When we think social media, we think the wave of the future. We think of the interconnectivity that it will provide over the years to come. Ironically, one lasting effect is that it returns us to the small-town atmosphere that was common in the 50s and 60s. Social media creates one giant, small town, where people talk. Everybody knows what everybody is doing. In a way, the future is like Mayberry. This concept is the main idea behind Gary...

Read More