Five SEO Mistakes Bloggers Should Avoid
Regularly blogging awesome material does so much for your business. It provides a reason for your readers to return. It establishes new connections, and strengthens older ones. It brings you exposure in front of a new audience. Achieving the right level of SEO for your blog is like walking a tightrope. Not enough or too much, and you’ll fall over on either side. Here are five SEO mistakes to avoid as you continue to write: Overreliance On Keywords People are done hiring plumbers in Chicago...
Read MoreNine Forms Of Content Marketing In Addition To Your Blog
Keep Your Website Fresh To Attract and Retain New Readers If you have a retail location to your business, you would constantly reorganize your space to feature different products and keep your customers returning, right? It only makes sense that you do the same thing on your website. Your web presence needs to be interactive. The days of static HTML sites that don’t ever change are done. Your blog is the most obvious way to create new, interactive content that will keep your customers...
Read MorePromote Your Blog The Right Way
Promote Your Blog The Right Way Blogging’s three step process: Write blog. Post on social sites. Watch traffic and sales pour in. What? It didn’t work? OK, you’re not alone. You wrote something. You posted on all the obligatory social networks. But there wasn’t an increase in traffic, and there were no sales. Why? This whole blogging and social thing works. But it may take a little more patience, persistence and strategy than you originally thought. First, let’s...
Read MoreWhat Businesses Should Look For In A Marketing Writer
What Businesses Should Look For In A Marketing Writer One of the questions I’m asked the most after “How much for a __________?”, is whether I have any experience writing for XYZ industry. Sometimes the answer is yes, sometimes the answer is no.For businesses looking to hire a marketing writer, it may be the wrong question. When you’re narrowing the window for what you’re looking for, you may miss the perfect fit elsewhere. For instance, when a customer asks me...
Read MoreThe Bracketology of Content Marketing
I absolutely love this time of year. Everywhere you turn, there’s exciting basketball on the television. I could have watched the teams like Kansas, Duke and Florida. There’s some great basketball there. But it’s safe, and after awhile it gets a little boring. It’s like watching the Yankees 24/7. The reason I love the tournament is for the upsets. My wife doesn’t understand my approach. When I don’t bet on the tourney, I have no problem with seeing my...
Read MoreNine More Reasons Your Business Needs A Blog
In case you haven’t figured this out yet, your customers are after information. They don’t want the hard sell. They want to know about your industry, and they want to learn in a fun and engaging way. Businesses that can satisfy their customer base through their blog are the businesses that will succeed in the digital age. A few weeks back, I published a post called 40 Reasons Why Your Business Needs a Blog. I have nine more reasons for you to consider, in case you’re still on...
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