The Secret To Blogging For Business

The Secret To Blogging For Business

Maybe you ran a mile once. You didn’t come home any lighter than when you left. What did you deduce from the experience? It’s not the secret to losing weight like you’ve been told a countless amount of times. Maybe running isn’t the problem. Maybe the problem is you. That’s right, look in the mirror. Run a mile 4x a week. Eliminate the fast food and baked goods out of your diet. I’ll bet you’d see results at that point. Well, the same is true for blogging. Write one post, and you’re not likely to generate a single lead. Blog once a week for a month about issues that your readers and customers care about, and all of a sudden you have something that is generating business. The secret to blogging for business is persistence. But it’s not just the throwing spaghetti noodles against the wall and hoping that something sticks, kind of persistence. It’s an educated persistence. What do you know about your industry? Are you reading the best blogs, websites, magazines and books available within your industry? If not, you should be. Your customers are counting on your knowledge and skill set. This is how you tirelessly work to develop it. As you read and talk with others in your industry, it’s important to always be considering blog ideas. But don’t just take what someone else has done, rewrite it in your own words and call it original. Your customers have seen this information before. Make it your own. Individualize it. Write about how a non-related interest somehow relates back to your industry. Write about how the...
16 Content Marketing Improvements We Can Learn From Journalists

16 Content Marketing Improvements We Can Learn From Journalists

Want people to read your post? Write a better headline. To become a better writer, you have to read what you hope to emulate. You need to give readers a reason to care if you want them to act. That means telling them better stories, and giving them more valuable information. Spelling and grammar count. Mistake-riddled posts erode trust. Always be on the lookout for what will make a great post. Ideas strike where you least expect. Want more sales? Write engaging content that your audience is looking for. If you don’t know what they’re looking for, ask them. You can also dig through your analytics and use the Google keyword tool to see what works. Your readers will give you 2-3 seconds at most, to see if you meet their needs. Include more detail. People want to feel part of the scene you’re setting. People can find industry news anywhere. Understand what makes your blog different. Want people to comment, share, or buy? Give them the necessary info, and ask. Your readers have a problem. You hold the solution. Don’t be afraid to try and fail. It’s how you find a better way. Don’t just spin numbers and tell half truths. Accuracy and honesty are the foundations of...
The Art Of Getting Personal

The Art Of Getting Personal

Your readers are a finicky bunch. Each of them wants to feel like you’re talking to them. They may have something different that they’re seeking out of your blog. As your platform grows, how do you keep that personal touch? Write Conversationally This is a big one. Just because said blog is for your business, does not mean you need to write like a stuffed shirt. Here’s a little secret for you: It’s possible to be informal and professional at the same time. Write like you’re out for coffee with your reader, just having a casual conversation. Think about how you’d say it in this environment, and write it this way. This also means leaving the industry geek speak at home. Your mother’s already proud of you. There’s no need to treat your blog like a doctoral dissertation.  Create A Universal Experience The word “you” is persuasive. When it’s placed in the context of something that’s happened to all of us, it creates an even stronger bond. For example, this may be a great way for a health club owner to start a blog about people only competing with themselves for their fitness goals: “You’ve finally mustered up the courage to step away from the couch and get to the health club. You step on the treadmill when out of nowhere comes the guy with 14-inch biceps, a rock hard six pack, and 2 percent body fat. He’s busy setting each machine at the heaviest weight before lifting. You’re questioning your earlier decision to leave the house. Here’s why it’s a good idea to stay…” Get the point? Good. Solve Their...
Five SEO Mistakes Bloggers Should Avoid

Five SEO Mistakes Bloggers Should Avoid

Regularly blogging awesome material does so much for your business. It provides a reason for your readers to return. It establishes new connections, and strengthens older ones. It brings you exposure in front of a new audience.  Achieving the right level of SEO for your blog is like walking a tightrope. Not enough or too much, and you’ll fall over on either side. Here are five SEO mistakes to avoid as you continue to write: Overreliance On Keywords People are done hiring plumbers in Chicago who sell their plumbing services to people interested in plumbing. That sentence was probably as painful for you to read as it was for me to write. Instead, why not focus on actually solving one of your readers’ problems? They may be looking for how to fix a leaky pipe, or tips for hiring a plumber, or the best strategies for avoiding a plumbing emergency. People want to know about this stuff too. You’ll be providing more value. The danger to this one is alienating the very people you’re working to attract. Infrequent Posting The whole idea with a blog is to keep your customers returning. When you blog once a month or less, how are people supposed to remember that you’re out there? You have a lot of competition, and they’re working hard to differentiate themselves from YOU. So keep posting the right kinds of material, and work as hard as you can to stay in front of them. Exposure is still key in marketing your business, but it has to be informative, entertaining and valuable. Not Maintaining True Control Of Your Site...
Nine Forms Of Content Marketing In Addition To Your Blog

Nine Forms Of Content Marketing In Addition To Your Blog

Keep Your Website Fresh To Attract and Retain New Readers If you have a retail location to your business, you would constantly reorganize your space to feature different products and keep your customers returning, right? It only makes sense that you do the same thing on your website. Your web presence needs to be interactive. The days of static HTML sites that don’t ever change are done. Your blog is the most obvious way to create new, interactive content that will keep your customers returning, and that’s why it’s so necessary. But, there are other ways. Keep restructuring that shelf space. Give your customers a reason to return to your website, and you’ll do a better job of staying fresh in their minds. Create a free “how to” guide – These work as a great giveaway in exchange for your email address. They’re a great way to deliver quality information in an easily digestible format. Add new product and services pages – Your website should feature unique content for every product or service that your business offers. Read that again. That’s every product or service. Have you ever been shopping for something online, and passed up on a sale because there was no unique information about the product? It’s a stopping point for many shoppers. You can also create a “featured product” page on your website to make it feel more interactive. Consider this moving that product to the front of the store. Emails and newsletters – Maintain a closer, personal connection with your contacts by sending them consistent emails or newsletters. To do this well, you’ll have to offer highly valuable...
Promote Your Blog The Right Way

Promote Your Blog The Right Way

Promote Your Blog The Right Way Blogging’s three step process: Write blog. Post on social sites. Watch traffic and sales pour in. What? It didn’t work? OK, you’re not alone. You wrote something. You posted on all the obligatory social networks. But there wasn’t an increase in traffic, and there were no sales. Why? This whole blogging and social thing works. But it may take a little more patience, persistence and strategy than you originally thought. First, let’s assume that you wrote something awesome. It’s some of the best content that you’ve produced in a long time, and those who read it will absolutely love it. What are some better ways to promote? Build Real Networks You know, the type that revolve around people. Are you talking with others about industry subjects, or their work? You need to stay active and involved and participate. If you’ve not put the time in, people may not care at all what you’ve written. It’s about being a good neighbor and good friend. Participate  People are already talking about your industry online, it’s just a matter of finding them. Instead of simply dropping a random post and walking away, why not find the actual conversation? Join the applicable Facebook and LinkedIn groups. Talk with people in the right G+ communities. Participate in the Twitter chats about your subject. Syndication Find the sites out there willing to syndicate your blog. This means that they’ll publish your posts along with others to their general, wider audience. This is a great way to increase your influence. Guest Post  Do a Google search and find the most...