How to Start a Successful Blog

How to Start a Successful Blog

It takes creativity and motivation to start a successful blog… The Internet is a crowded place. New blogs are launched on a daily basis, and there are hundreds of millions of blogs on the Internet. This means two things: People still read them. You have to do something original to stand out. There are a number of factors you’ll have to consider if you’re looking to start a successful blog in 2017. Blogging and online marketing are not really things you can do and achieve immediate results. It’ll take some persistence and planning… Make this the Year that You Start a Successful Blog…  Take a Deep Dive Into Your Industry – You’re going to want to take a look around and see what kind of posts your competition is publishing. Find out what the industry leaders publish as well. Make sure you know what the hot-button conversation topics are, and get a sense for what your future audience might want to read. Many businesses fall into a bit of a trap here. Following competitive blogs doesn’t mean you have to print your version of everything they print. In fact, you don’t want to be a blog copycat. But… “Every idea is a juxtaposition. That’s it. A juxtaposition of different concepts.” – Steven Grant So, if you see a concept or an idea that resonates with you, or that you want to share with your audience, do it. Take an idea and own it. But don’t just recycle. At best it’s boring. At worst it’s plagiarism. Find A LOT of ideas – If you’re looking to start a successful blog,...
Kickstart Your Blog in the New Year

Kickstart Your Blog in the New Year

As the year winds down it is important to remember that sometimes the best intentions get derailed. Sometimes nothing really goes the way you intended after the morning coffee. That’s ok though – it may not be as hard as you think to kickstart your blog. Your blog can be closely tied with the vitality of your online marketing efforts. Your website is “home base” for your business and the blog offers hundreds or thousands of windows into your site for your customers to find you – depending on how many posts you have. So if you’ve been sidetracked by client work, new projects, or life in general – try a few of the below strategies. Kickstart Your Blog in the New Year   Carve out the time Businesses that blog receive 67 percent more leads than those that do not. The growth your business will see from increasing your blogging efforts is worth a few hours a week or month. But you’re busy, and that’s how you got sidetracked to begin with. You can set the alarm clock earlier. You can call put your blogging time on the calendar as a meeting with yourself. You can shut the office door, put on headphones and close out of your social media and email tabs. Whatever it takes for you to find the necessary blocks of time, it can help you to reprioritize your marketing efforts and kickstart your blog in 2017. Know your goals  What are your blogging goals? Are you looking to become a top-notch industry thought leader? That might take blogging nearly every day. Are you looking...
9 Tips for Becoming a Better Blogger

9 Tips for Becoming a Better Blogger

Becoming a better blogger requires discipline and a commitment to change, but it is possible. Blogging can sometimes feel like an endless cycle. You work and work, and the results don’t always occur fast. Below are 9 tips for seeing those results. Make sure you are seeing results come into fruition. How to Become a Better Blogger Develop a Plan – What are your blogging and content marketing objectives? What do you hope to accomplish by consistently creating more content? If you are looking to truly stand out in your industry and become a thought leader, you may have to blog somewhere between 3-4 times a week and every day. If you are looking to provide your customers an answer to their questions, and create a better resource, once a week might be enough. Your content can also help with your larger marketing objectives. Now for instance, might be the time to start writing about your holiday offerings. Blogging requires a significant amount of effort. Make sure that your hard work is helping your larger business objectives. A few things you can do include: Brainstorm blog post ideas, do some basic level keyword research to understand what people are searching for, ask your customers and readers what kinds of topics they want to know about, and use an editorial calendar. All of these things can help keep you organized in your quest to become a better blogger.  Isolate Your Brain – We live in a world of distractions. At the end of the day, the process of sitting down at the computer and committing your ideas to the screen...
8 Blogs About Blogging That Will Help You Write to Sell

8 Blogs About Blogging That Will Help You Write to Sell

If you’re feeling a bit stuck as a digital marketer, it may be time to check out a few blogs about blogging. Sometimes you know what you need to do, but you just need that gentle nudge. There are a lot of resources you can turn to, in the quest to become a better writer and digital marketer. Last week I published a list of 25 marketing influencers you should be following. This week, I wanted to give you more direction on places you can turn for learning and inspiration. Whether you are b2b or b2c, there are certain traits that are consistent across all successful blogs. Make sure that you are spending your time in the right places. These blogs will help you become a better writer, and understand what’s necessary in using your website and blog to grow your business. These Blogs About Blogging Improve Your Digital Marketing Skills Hubspot – Hubspot covers nearly everything about becoming a better digital marketer. Much of their blog is dedicated to why a business should blog, and how to do it in a way that will be productive and grow your business. If you’re trying to understand what your strategy should be with your website and your blog, give these guys some attention. Copyblogger – This blog is one of the first to cover how to apply traditional writing techniques in the digital space. Copyblogger is a great place to start for anyone looking to become a better writer, as they delve into telling their business story. This is a great place to look for finding winning strategies with your...
5 Blogging Mistakes That Can Cost You business

5 Blogging Mistakes That Can Cost You business

Are these blogging mistakes dooming your efforts from the start? Most businesses have heard the buzz generated about the benefits of blogging. While blogging can be an immense help to finding new customers and generating new business, there needs to be a strategy in place. It’s imperative to understand what success looks like. This may seem funny, but there are a lot of gray areas. For instance, how quickly are you expecting to see a traffic bump? With blogging, it can take awhile to grow a steady stream of traffic to your website. Avoiding these blogging mistakes can help you maximize your writing efforts, and connect with your audience. No one wants to be leaving money on the table. 5 Common Blogging Mistakes to Avoid: Your writing is too stiff – The purpose of your blog is to inform and to entertain. You want your reader to find value and take action. You want your reader to like you and trust you. Stale writing void of any personality will fall short of that goal. It won’t do much to set you apart from the competition online, and it’ll be tougher to build your community that way. The alternative is to liven it up. Throw some personal detail in every once in awhile. This will serve as an icebreaker with new clients and customers down the road. Write how you talk. Your writing can be informal and conversational, while still being professional. Picture yourself at coffee with your ideal customer, and write how you’d talk to him. There’s not enough value – Businesses still err on the side of not...
How to Write a Blog Post that Engages Your Audience

How to Write a Blog Post that Engages Your Audience

How to write a blog post may not be immediately obvious, especially if you are fairly new at it. If you’ve been in business for any amount of time, you’ve probably been told that you need to blog. It seems like a significant added task, and how do you know that you’re doing what you need to be doing? When it comes to how to write a blog post, there are a few strategies to keep in mind for continued success. It’s not like any other form of marketing or sales. The goal is to push value and create something your audience will want to read, since they are arriving voluntarily at your station on the Internet. How to Write a Blog Post: 5 Tips for Creating Content Your Audience Will Want to Read  Come at it from their perspective – Writing a good blog post isn’t about you. It isn’t about what you want them to know. It’s about your audience, and their pain point. What do they want to know when they are conducting research within your field? If you can answer their common questions, you’ll have a much better chance at gaining traction. There are some steps you can take to make sure your blog will serve your audience in the best possible manner. Consider the questions your customers frequently ask in person. People online are probably going to have some of the same questions, giving you a built in audience. You can also ask your readers or customers directly what they want to know. You can use Google Keyword Planner to conduct some basic level...