Good Writing Habits for Successful Bloggers

Good Writing Habits for Successful Bloggers

Good writing habits are an integral part of using digital marketing to grow your business. We’ve all been told how important quality content is to the future of our business, but what exactly does that mean? Becoming a successful blogger takes work. It takes constantly writing and rewriting, experimenting, and figuring out the ways to get your message to resonate with your audience. What are you doing to promote your business online, and expand your audience? What are the good writing habits you practice to boost your business? 8 Good Writing Habits to Jumpstart Your Blog Write a Little Every Day – This goes without saying, but if you are determined to be a successful writer or blogger, you need to practice. It doesn’t need to necessarily be the material you plan to publish. But concentrate on generating some level of output, and improving your writing skill set. You don’t have to be a great writer to succeed with your business blog. What you’ll need to do is learn how to write the type of material that your audience is looking for. As I mentioned, you most definitely do not need to be publishing every day – but taking the opportunities you need to practice will help.  Generate Original Ideas – Idea generation is probably the most significant of good writing habits you can practice. Why? Because your blog post is only as good as your idea. If you write about something your audience doesn’t care about, it doesn’t matter how interesting the rest of it is. They’re gone and you’re operating within the confines of a ghost town. So...
Before You Start a Blog (the 2017 edition)

Before You Start a Blog (the 2017 edition)

A list of considerations you should make before you start a blog in 2017. A website without a blog is essentially a home without windows. At the minimum, it is an under-lit home that allows very little light in. It’s a simple analogy, really. People have questions regarding your industry, whether it’s b2b or b2c. They search for answers. Your blog post may just be what they find – your window. You have the ability to lure customers in with a limitless amount of valuable content. This creates an audience for your business you otherwise would never have. This allows you to publish work that establishes you as an expert, and works to build trust between you and your reader. I still see businesses that haven’t yet started blogging. While the competition is a little more fierce now, it’s not too late. Below are some considerations you should make before you start a blog. Before You Start a Blog, Platform Strategies All That Hype About WordPress, That’s Real A self-hosted WordPress.org platform is really the way to go for your blog in 2017. With this set up, you will have complete branding control and design flexibility. You will have the ability to create a search (SEO) strategy that can truly benefit your business. Other blog platforms like Blogger and Tumblr, or web-building platforms like Wix, limit your ability to market your own website or blog – making it virtually impossible to see the full benefit of your efforts. More than a quarter of the web is built using WordPress, and that number continues to grow. That’s because of the...
6 Blog Mistakes That Can Turn Your Audience Away

6 Blog Mistakes That Can Turn Your Audience Away

These blog mistakes can turn your audience away and cost you business. Blogging can be a great tool that expands your audience and creates additional business for you. Whether you are in the B2B or B2C industries, it can be an immense help in finding new business for you. Success with your blog can lead to additional clients, and help fuel your business for time to come. But if you routinely make these blog mistakes, they can dampen your efforts and turn your audience off. 6 Blog Mistakes You Should Stop Making Lack of value – People read a blog when they have questions, or they are looking to improve. With the internet, there’s no shortage of valuable information online. If you are holding your most valuable content back for pay, or recycling the same trite talking points as everyone else in your industry, it could spell trouble. The solution is to find new ways to convey value within your industry. Put your stamp of originality on it. It can be counterintuitive at times, but make sure you are putting your best information out there. When it feels like you should be charging for that information, what you’re really doing is establishing yourself as an expert and building trust. Your writing is like a stiff suit – There is a difference between formal and professional. You can be professional, and be casual as well. Feel free to ditch the corporate speak and the 5-syllable Ivy League words. A lot of great brands have capitalized on a more casual approach. So don’t set out writing to prove how smart you are....
21 Simple Ways to Improve Your Blog Post in Minutes

21 Simple Ways to Improve Your Blog Post in Minutes

Take the time to improve your blog post before you hit publish. The web is a crowded place. You can’t open up your browser without tripping over the same kinds of content written by multiple businesses and websites. It’s easy to find yourself stuck in a factory churn of boring, stale posts without offering anything new or insightful. So how do you differentiate yourself in this kind of environment? How do you get people to not only choose your blog post, but also read it, and follow whatever call to action you include? You need to take the time to step out of that factory churn – that’s how. That means taking a few minutes to improve your blog post. The Internet is filled with stale, boring lists. What the Internet is missing is quality, informative content that is unique to your experience. So don’t just be an industry typist looking to churn out the same stuff that everyone else has. Add a little extra to the world. This is how.   Use These Tips to Improve Your Blog Post in Minutes Add Something Personal – For years I’ve been a Cubs fan. A hopeless, bitter, cursed fan of the game, even though the prospects of a reward seemed delusional. I made it known to those around me that I knew the Cubs sucked, and how futile the whole exercise felt. But… Then things changed. 2016 became the year of the impossible in so many more ways than one. Where the Cubs had a century-long streak of folding like a lawn chair in crucial moments, it didn’t happen this...
How to Get Traffic to Your Blog Without Boring Your Audience to Death

How to Get Traffic to Your Blog Without Boring Your Audience to Death

There are plenty of blog posts out there (some on this site) designed to tell you all the technical aspects of how to get traffic to your blog. You need to optimize your site for the search engines with the right keywords, and just the right amount of content. You have to blog frequently, and promote your work so that your audience knows it’s there. You have to follow all the rules of B2B or B2C copywriting. And so on… Maybe there’s another aspect to this, if you’re being totally honest with yourself. We’ve passed the days long ago that you can just post any old piece of writing and get have it rake in the traffic. Even if your piece is technically optimized for the search engines, it has to register with your audience to get any traction at all. Look, I’ll be honest, myself. Any time I’m lacking any of the below topics, my traffic will dip as well. So, here’s some additional, non-technical geek-speak strategies for how to get traffic to your blog: Actually have something to say. Make it a super-helpful answer to a common audience question. Make it a powerful emotional story that is sure to keep people’s eyes moving from one word to the next. Whatever you do, don’t bore them to death. Boring, dry or stale are the kiss of death. So put a little personality on it. Leave your readers feeling like they learned something, or were at least entertained. They’ll come back, and they’ll keep you in mind. Don’t simply regurgitate what the other guys are doing. Don’t do it. Look,...
Don’t Be Afraid to Publish

Don’t Be Afraid to Publish

The words aren’t perfect. The message doesn’t reflect exactly what I wanted it to say. I need to spend more time on it before I publish. Is that you? If variations of the above phrases are constantly swirling around your head, you may need to stop listening to them. Here’s why… Perfectionism is a form of procrastination…so don’t be afraid to publish! You have to be the judge of your own situation. Your gut – your intuition are the best tool that you have for a path forward. But if you’re constantly tweaking and never publishing, it may be time to put your words out there for all to see. Here are a few questions you can answer, in order to know if you should publish… Is the writing clear? There needs to be a clear point to your writing, and everything on that page or post should support that point. Otherwise, delete. Are you confident in your spelling and grammar? It doesn’t have to read like a grammarian wrote it, but it should be as close to error free as possible. Is it aimed at your audience? Your readers need to care about what you have to say. If it’s genuinely aimed at making your readers’ lives better, it’s coming from the right place. Have you spent time on your headline? Your headline is the single biggest factor in whether someone will click on your link. Make sure that you make them a promise, and deliver. You have to quickly convey how your post will improve their lives. Did you keep it casual? The temptation is to make it...