Content Marketing and Blogging Tips For Business
How Del Griffith Could Have Benefited From Blogging
Take A Boring Subject and Make It Interesting Are you constantly looking for ways to make your business more interesting to the general public? Sure it’s interesting to you, but when you talk with people at a networking event and tell them what you do for a living, do their eyes gloss over? That can be a problem as you write the blog that you need to market your business (and you do need that blog). Let’s take an example most of us are familiar with. Remember John Candy’s character, Del Griffith, in Planes, Trains and...
read moreFive Tips For Blogging Success
While the act of writing may be isolating, the work you produce should work to connect people. Your blog is one of the best platforms out there for reaching your audience with fresh content on a regular basis. Five Tips For Blogging Success Do your homework up front. I know what everyone’s publishing in the marketing world about how awesome content is, and how you need a ton of it to stay in business in this day and age. A lot of that is true. But here’s the rub. It has to be the right type of content. It has to strike a...
read moreNine Signs Your Content Marketing Could Be Boring
It’s no secret. Consumers are clamoring for content. But not just any content will do. It does need to be well thought out. The quality of the content has a lot to do with impact. Readers will base their decision to keep reading on their initial impression after about five seconds on your site. Once they’ve committed, there are several stopping points that could pose problems. Here are nine signs you may be unknowingly be boring your readers into leaving: You’ve failed to consider your audience. You may know a lot about your...
read moreHow To Connect With Your Readers
No one likes a smarty pants. No one likes the guy who knows he has all the answers. The paradox is that your readers want knowledge. They want to know about your industry. They just don’t want to hear it from the guy who’s writing from high up on his perch. So what does this mean for you? First, you need to stay up on your industry knowledge. There’s no sin in being smart. You need to keep reading all those magazine articles, books and blogs that give you the knowledge you need to stay ahead. You need to keep talking shop...
read moreGood Content Curation Can Expand Your Reach
Are you struggling as a writer coming up with your own content for your business blog? Maybe it’s not your strong suit, or maybe you just don’t have the time. While original content is extremely important, there are other options out there as well. For one, it’s probably time to hire a marketing writer. It could also be time to ramp up your content curation efforts. What does that mean exactly? Well, basically with blogging and social media you are your own publishing company. You publish your own work, but you can also...
read more20 Ways To Maintain Your Creativity
Blogging on a regular basis can be time consuming, and require a lot of work. The trick is not to think of it as work at all, however. Each time you write a post, you’re creating something. You’re adding value. You’re an artist. Here are 20 tips for lessening the burnout. Some are good ways to find ideas. Some are ways to enrich your life. All of them are ways to maintain your creativity: Listen to new music - Google + Spotify = No Excuses. Find something that looks appealing and listen. Personalize your workspace...
read moreThe Importance Of Blogging
Does your blog: Scream with excitement? Reveal your passions? Communicate your message in your voice? Grab your readers and refuse to let go? Welcome to the world of online marketing, where OK sucks, and good is no longer enough to get by. Your blog is a reader expectation. They’re seeking fresh filet mignon in a flavorless world. That means providing a giant dose of awesome on a regular basis. Think about the last time you landed on a blog where the most recent post was over a month old. Admit it, you’re wondering how serious...
read moreThe Art Of Getting Personal
Your readers are a finicky bunch. Each of them wants to feel like you’re talking to them. They may have something different that they’re seeking out of your blog. As your platform grows, how do you keep that personal touch? Write Conversationally This is a big one. Just because said blog is for your business, does not mean you need to write like a stuffed shirt. Here’s a little secret for you: It’s possible to be informal and professional at the same time. Write like you’re out for coffee with your reader, just...
read moreThe Secret To A Successful Blog
Whether you’re planning your blog or you’ve been at it a while, sometimes it’s good to take a step back and examine the bigger picture. You need a plan. There are some questions you should be able to answer, and guidelines you should keep in mind as y0u focus in on the details of routine posting. Blogging is such a crucial part of any content marketing strategy. You’ve got to keep your blog focused on the goals at hand in order to succeed. Here are five big picture questions to keep in mind: What’s your value...
read moreWhy Storytelling Will Help Your Business
“When facts become so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with emotional impact.” This quote comes from the chapter on story in Daniel Pink’s book “A Whole New Mind.” Stop and think about it in terms of your content strategy. Nobody’s going to remember that your product is 58 percent more effective. What they may remember is a story that highlights the importance of your...
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