The Value of Stories in Business

The Value of Stories in Business

Stories in business give people a reason to choose you, versus the hundreds of other options that are all a click away. Throughout my young adulthood I wanted to be a reporter or columnist for a large daily newspaper. I wanted to experience city hall, and talk with the people who shaped our local and national policies. It’d be an honor to show the public how government impacts their lives on a daily basis. It’s a noble task to keep the public informed – especially in these times. I wanted to experience the noise and hustle of a loud urban newsroom. I wanted to write amongst the clickity clack of other reporters (even though I know it’s computer work and not typewriters), and the adamant telephone conversations as they collect the days news. The romanticism of the job swept me away. I spent much of my 20s working for some medium-sized weeklies and dailies. I discovered I had a passion for in-depth feature work, and I began to win some awards for it. And for awhile, I kept the dream alive. Then I begin to hear stories about 100 reporters being sacked from a newspaper over here. Another 100 over there. A few large urban newspapers stopped printing their paper edition. The truth is that journalism was dying before the housing market crashed in 2008. I began to realize that my dream job barely existed anymore. If I worked hard enough to land a position in an urban newsroom, they’d be working equally as hard to lay off the reporters with little seniority. Why fight the vicious circle? Some...
Choosing a Technology Copywriter

Choosing a Technology Copywriter

If you have a high tech business, you need to hire someone who understands what you do to tell your story, and that’s where an experienced technology copywriter comes into play. The person you hire to write copy for your brand and for your business should not only understand what you do, but also have a keen understanding for how to convey that knowledge in a way that will be receptive to your audience. This is true whether you have a b2b or b2c business. Below are some factors you should consider when you look into hiring a technology copywriter for your business. What to Look for When You Need a Technology Copywriter  Can they translate? Not everyone knows as much about your industry as you do. You have passion. You spent a lot of time learning. So when you speak in 6-syllable industry lingo, and riddle your post with acronyms, it becomes a turn off for your audience. A good technology copywriter understands this, and can translate your industry lingo into a language that your customers can understand and benefit from. He or she will help you produce content that carries your company’s voice, but speaks to your audience at the same time. Do they understand the benefit? A good technology copywriter will understand how your industry, business and product can benefit the audience. They will be able to see what you do, how you help, and convey an emotional appeal. It’s important that the writer see and demonstrate this, so that they can turn around and convey that benefit to the audience in a meaningful way. Can...
6 Blog Mistakes That Can Turn Your Audience Away

6 Blog Mistakes That Can Turn Your Audience Away

These blog mistakes can turn your audience away and cost you business. Blogging can be a great tool that expands your audience and creates additional business for you. Whether you are in the B2B or B2C industries, it can be an immense help in finding new business for you. Success with your blog can lead to additional clients, and help fuel your business for time to come. But if you routinely make these blog mistakes, they can dampen your efforts and turn your audience off. 6 Blog Mistakes You Should Stop Making Lack of value – People read a blog when they have questions, or they are looking to improve. With the internet, there’s no shortage of valuable information online. If you are holding your most valuable content back for pay, or recycling the same trite talking points as everyone else in your industry, it could spell trouble. The solution is to find new ways to convey value within your industry. Put your stamp of originality on it. It can be counterintuitive at times, but make sure you are putting your best information out there. When it feels like you should be charging for that information, what you’re really doing is establishing yourself as an expert and building trust. Your writing is like a stiff suit – There is a difference between formal and professional. You can be professional, and be casual as well. Feel free to ditch the corporate speak and the 5-syllable Ivy League words. A lot of great brands have capitalized on a more casual approach. So don’t set out writing to prove how smart you are....
Why You Should Care About Your Writing Style

Why You Should Care About Your Writing Style

Your writing style says a lot about who you are. It either draws people in and compels them to read more, or it chases them away. People on average are reading 19 minutes a day. That includes blogs, newsletters, emails, books or any other content. Now I read more than that, and you may as well. But the point remains that while the amount of content in existence is skyrocketing, people’s attention spans are shortening. Now, you’ve probably been told 100 times why it’s a good idea to have a business blog. You’ve been told that in order to reach a larger audience for your business, you need to be publishing content on a regular basis. That’s all well and good, but how do you get people to actually read it? You have to solve pertinent problems and answer questions. It has to be relevant and it has to relate. To attract attention amongst thousands of competitors, your blog has to stand out, as well. That’s where developing a unique writing style comes into play. The freshness of your language can either overtly or subliminally cause your audience to want to continue reading. Developing Your Own Unique Writing Style Below are some tips that you can take to vary your posts up from everything else that’s published online. It doesn’t matter if you are b2b or b2c. Your marketing needs to help you grow your audience. More Diligence Think of each blog post or piece of content as an argument you are presenting to the reader. The theme of your post is the position that you are taking in...
How to Write Faster (and Still Turn Out a Better Product)

How to Write Faster (and Still Turn Out a Better Product)

Some days begin with the best intentions. We wake up. We go to work. We begin the process of tackling our to-do lists. That one item that was supposed to be the easy item to check off never is. I can’t tell you how many times something I’m supposed to write takes longer than anticipated. The good news is there are plenty of tips and strategies out there for how to write faster. Sometimes when we do something faster, we don’t put as much care into the end product. That’s not what I’m talking about here. Speed doesn’t have to be equated with haste. There are plenty of ways to improve the product you put into the world, and do it in less time. Your blog posts and website content are worth it. Your emails are worth it. All that quality content is working to help you engage with your audience. It’s working to help you establish trust and likeability. Even if you’re in b2b and you don’t think you need to relate on a human level. Even if you’re in b2c. Even if your audience isn’t banging on your door for sales immediately, it’s you they’ll think of as they shop in your industry. Learning how to write faster will give you a leg up on the competition. It will help you become more prolific, and increasing your output. It will help you have the time to concentrate on the aspects of running your business that drew you into your industry to begin with.   Some Tips and Tricks on How to Write Faster Don’t Succumb to Writer’s Block Are...