Website Copywriting That Sells

Website Copywriting That Sells

Copywriting that sells may not come naturally to ever business owner or marketing representative. Your website content has but one goal – to convince readers to take action. It does no good for someone to read your website content to merely like it. Adoration is lovely, but it does not pay the bills. Good website content helps your readers to know, like and trust you. But most importantly and like every other type of marketing content, your website helps you to advance the sale. What’s Involved in Website Copywriting that Sells?   It Draws People In – The most basic of Google searches can net thousands of results. While this may be helpful to the searcher, it gives businesses a competitive playground where distinguishing your business is a must. Your headline is what people will judge you by in the search result – so it better stand out. Write a compelling headline. This can be done in a number of ways: You can state the largest benefit, be upfront about a sales offer, or use the most powerful psychological words. Study the framework for the successes that came before you. Understand your audience and give them something they are more likely to open. Compelling Stories – Let’s say you just walked away from the best book you’ve read in a long time. It’s the kind of book that has you thinking about the plotline for days after you’re done. What made it so good? What do you remember? I guarantee it’s not an obscure piece of data. It’s the story. What happened inside those pages really resonated with you....
Good Writing Habits for Successful Bloggers

Good Writing Habits for Successful Bloggers

Good writing habits are an integral part of using digital marketing to grow your business. We’ve all been told how important quality content is to the future of our business, but what exactly does that mean? Becoming a successful blogger takes work. It takes constantly writing and rewriting, experimenting, and figuring out the ways to get your message to resonate with your audience. What are you doing to promote your business online, and expand your audience? What are the good writing habits you practice to boost your business? 8 Good Writing Habits to Jumpstart Your Blog Write a Little Every Day – This goes without saying, but if you are determined to be a successful writer or blogger, you need to practice. It doesn’t need to necessarily be the material you plan to publish. But concentrate on generating some level of output, and improving your writing skill set. You don’t have to be a great writer to succeed with your business blog. What you’ll need to do is learn how to write the type of material that your audience is looking for. As I mentioned, you most definitely do not need to be publishing every day – but taking the opportunities you need to practice will help.  Generate Original Ideas – Idea generation is probably the most significant of good writing habits you can practice. Why? Because your blog post is only as good as your idea. If you write about something your audience doesn’t care about, it doesn’t matter how interesting the rest of it is. They’re gone and you’re operating within the confines of a ghost town. So...
Great Copy: The 11 Commandments For Producing Content That Sells

Great Copy: The 11 Commandments For Producing Content That Sells

Great copy is more than just an afterthought. We all want a website that truly works as your always-on-duty sales partner. We all want marketing materials that truly resonate with your audience. That means your messaging is more than an afterthought. Too many business spend thousands on website redevelopment, only to populate the pages with a message that misses the mark, for one reason or another. Great copy is what keeps people invested. It’s a headline that convinces them a click, and a call to action that convinces them to buy. It’s a compelling message between those two points. The commandments of great copy ring true whether you are in the b2b or b2c niches. The 11 Commandments of Great Copy It Provokes Emotion – We all fancy ourselves rational people. We’re all logical and well reasoned. The truth is, we don’t buy a convertible because this one has parts that are built to structurally last longer. We buy a convertible because of the freedom. We buy a convertible because who wouldn’t love the wind blowing in your hair at 80 miles per hour on the Interstate? This goes beyond cars. We buy the computer that helps us get more done, the clothes that make us look better, and the coffee maker with the timer so that we can prep our morning drinks the night before. In other words, we’re not just buying a product. We’re buying how that product will make us feel. Emotion is also achieved through a masterful reveal of the benefits. We want to feel safe, fulfilled, happy, and empowered. Emotion is the key ingredient...

Other Ways to Create Valuable Content

Blogging consistently takes a great deal of time and energy, but fortunately there are other ways to create valuable content. None are meant to be a substitute for a strong blogging strategy, but instead they can enhance it. Where does your audience hang out? Make sure you are using those channels to get the message across. It doesn’t matter how large or small the piece of content is. It’s about finding alternative ways to help your message resonate. 6 Ideas for Valuable Content Newsletter People tend to overcomplicate the newsletter idea. It doesn’t need to be a printed brochure that is both professionally written and designed. Instead, it can be as simple as a generic, no frills plain text email if the message is sound. Maybe it’s linking out to five stories you found valuable this week, or this month. Maybe it’s including a meaningful quote, and what’s new in your industry, or in your business. The content doesn’t have to be complicated, but it does have to be valuable. A newsletter can go out one or two times a month, and can be as simple or as elaborate as you choose to make it. Case Studies Do you have a customer who has used your product or service to overcome their problem? A simple case study highlighting their accomplishments, and how they were able to achieve success could do wonders for your business. This is an easy way to create valuable content. One-on-One Interactions If you are responding in email to a client or customer, make sure you take the extra step to provide value. Provide them with your...
Writing to Communicate: 7 Strategies for Marketing Success

Writing to Communicate: 7 Strategies for Marketing Success

Why businesses absolutely must understand writing to communicate, and how some get it horribly wrong.   You have the space and the freedom to completely market your business on your own. The newspaper, radio and television middlemen no longer dictate the size of your audience. This is both daunting and freeing, depending on the day of the week, and your perspective. We’ve all seen the marketing efforts that miss. We’ve seen the ones riddled with spelling and grammar mistakes, and the ones that don’t at all resonate with where you are as a potential customer. Writing to communicate is not hard, but it requires a learned skill set. It’s a necessary skill for any small business. Strategies for Writing To Communicate Consider Your Audience – It sounds basic, but many businesses overlook this step. What do your customers actually want to know about? There are several ways to find this out. What is the product or service that they ask for the most? What questions do they ask of you or your sales team the most? What questions or phrases are they searching for online the most? What posts of yours have garnered the most traffic? Some simple keyword research using Google Keyword Planner can tell you what they are searching for the most. A look through your Google Analytics can tell you what posts of yours received the most traffic. Understanding these elements should dictate the direction you go with your marketing and your blog. If you still don’t know what your audience is looking for, you could also go directly to the source, and ask them. Write How...