11 B2C Copywriting Tips To Resonate With Your Audience

11 B2C Copywriting Tips To Resonate With Your Audience

Your B2C copywriting probably falls a little flat. It’s not an easy thing to do to take your business and your passion, and convey it in a way that resonates with your audience. But that’s exactly what you have to do to resonate with your audience. Take your passions and your livelihood and be able to relay it in a way that entices your audience. I’m going to let you in on a little secret. Business blogs have a high propensity to be boring. They are frequently poorly written and thinly veiled attempts at advertising that fall flat on their face. The truth is that both b2b and b2c copywriting could be a little livelier. Here’s 11 B2C Copywriting Tips to Help You Succeed Locate Your Reader’s Problem – Your reader found your website and your blog because they have some kind of problem they are exploring. They are asking questions about your industry, and looking for the efficiency to make their lives easier. If you can position yourself and your business as the solution to that problem, your b2c copywriting will be working in your advantage and positioning your company for success. Tell a Good Story – People remember stories. If you can make them laugh or cry, they are far more likely to think fondly of your business and buy from you when they are ready. Do you have a good origin story? A designer I work with talks about the early days of his passion, beginning in childhood. People love hearing about the curiosity of children, and his story is compelling. Ask yourself how your b2c...
13 Copywriting Resources to Grow Your Business

13 Copywriting Resources to Grow Your Business

There is a multitude of copywriting resources available for those businesses looking to produce their own content. You can choose a medium that fits your lifestyle and the way that you learn. Some of those listed below deal with the technical aspects of copywriting, and some deal more with mindset or Internet marketing on a whole. Whether you are in B2B or B2C, there are resources here that can help your business grow. Copywriting Resources to Grow Your Business Books The Copywriter’s Handbook (Robert Bly) – If you have questions about the nuts and bolts of copywriting, The Copywriter’s Handbook is a great place to turn. There are insightful chapters on writing for the web, communications and direct mail to name a few. This book has relevant information that ages well, and can help you keep your business top of mind amongst your audience. This is one of the best copywriting resources out there for learning the trade. Advertising Headlines That Will Make You Rich (David Garfinkel) – Fractions of a second. That’s how long someone is going to take, deciding whether they want to read your web page or blog. It’s the headline that does the hard work, attracting readers to your blog. Don’t just rush through it. Create something that provokes curiosity or makes a promise. Create something enticing. Advertising Headlines that Make You Rich helps with the how, and it will help you sell more. Trust Agents (Chris Brogan and Julien Smith – While this book isn’t necessarily a copywriting book, it will help you to understand the mindset of your online customer. Trust Agents offers a...
Writing a Sales Page that Converts

Writing a Sales Page that Converts

Writing a sales page can be a great way to boost your business. You don’t have to be an excellent writer, but there is a standard framework for realizing the best results. Below are some suggestions for making the most of your page. You Probably Need Long Copy Many businesses don’t want to produce long form copy on their sales page, because it’s a lot of work, and they don’t think it’ll be read. They don’t think it’s necessary for the sale. But here’s the thing… Your potential customer has questions. They’re not sure about your business, or how to shop in your industry. They don’t really want to be sold to, and therefore their guard is up. It takes long form copy to put them at ease. Your reader may have come in with some extremely valid reservations. There may be some reasons they’re unsure your product will work for them. It’s up to you to show them if and how it will. The purpose of your sales page is to convince your reader to take action. Use Your Persuasive Powers Writing a sales page doesn’t need to be complicated, even if the copy is long. Do you remember those persuasive essays from high school? The essence of a sales page is pretty much the same thing. Your reader has a problem, and you are using your persuasive powers to present yourself as the best viable solution. The tone may be a little different. With a sales page, it is important that you write conversationally, in a way that your potential customer will identify with. Another thing. People...
5 Ideas to Improve Your Website Content

5 Ideas to Improve Your Website Content

Here’s why you need to improve your website content today.  Did you know that 71 percent of B2B researchers begin with a simple online search? The number of consumers who begin the purchasing process with an online search is staggeringly high as well, at 81 percent. What does this mean for you, the business? Quality, engaging content is more important than ever. 5 Ideas to Improve Your Website Content Tell a good story – As much as people think they make purchasing decisions using a rational framework, this isn’t always the case. While data and numbers are important, a compelling story can be exactly what it takes to trigger someone hitting the buy button. I’m aware of these emotional impulses and sometimes like to pride myself on my logical mind. Then I set foot in my office, look at my bookshelf and see all the books I’ve owned for years that I’ve not yet read. Alas, I’m not immune to this one. Solve your readers’ problems – Your reader is coming to you with a problem, and it’s up to you to quickly show them you are the one to solve it. So go ahead and give information away. It may seem counter-intuitive at times, but it will position you as the expert. If you can show them how to solve their problem, they’ll come to you when they need your services. Features vs. benefits – A product feature isn’t going to do a whole lot for the reader. The amount of RAM on your computer is a product feature. The number of windows you can have open, while editing video...
Focusing on Your Reader

Focusing on Your Reader

(Note: This is a sample chapter from my recent book, Write Right-Sell Now. The Kindle version is now available! To celebrate, for a short time, the book is available for .99 cents.) As a business owner and an industry expert, you have a great amount of knowledge, which becomes a key asset as you focus on becoming a resource for your customers and clients. How you go about communicating your expertise will go a long way in determining your success. It’s easy to forget that your customers may not have the extensive background in your field that you do. It’s also easy to assume your readers know more than they do, which can lead to a knowledge gap. What does this look like as it’s practiced? Maybe you throw in phrases your reader won’t understand. You may communicate ideas that make more sense in an industry journal than a communication to your customers. All of this can lead to a disengaged reader. Keeping your readers’ engaged requires a simple adjustment to your mindset as you establish your marketing materials. Who are you trying to sell to? I know it’s tempting to answer, “Anyone who will buy.” But a general answer like that doesn’t help you in your endeavors. When you understand that you are trying to reach career-minded, college-graduate men between the ages of 30 and 45 with an average income of six figures, you can target your messages to the social media platforms the people in this demographic are most likely to use, the blogs they are likely to read, and the consumer goods they are most likely to...