11 Copywriting Ideas to Implement Right Now

11 Copywriting Ideas to Implement Right Now

These Copywriting Ideas Can Serve as the Fuel for Your Business. From time to time I have client work that requires writing on some fairly technical topics. As I scroll through a list of related websites, some make me want to poke my eyes out or bang my head against the wall. Why? Because they read like they are in another language. They aren’t addressing their potential audience. In short, they probably didn’t do anything for the business they represent. If you’re reading this post, you’re better than that. You probably have some idea that the right copywriting ideas can propel your business forward in the right direction – with incoming emails and ringing phones. Are you ready to see what your website copy and marketing materials can do for your business? Below are 11 Copywriting Ideas For Your Business: It’s about them – I know. The nerve of me to say that, right? You have 100 important talking points you want to include in your website copy. The truth is that your audience probably cares about very little of it. There’s a lot of competition out there, and your audience is really only concerned about how to solve their problem. You’ll have to connect, and give them a reason to choose you. So tell them the most common problems you solve, and what your level of experience is. Help them relax and feel comfortable. Make sure you use inviting language. With that in mind… Get conversational – There’s a significant difference between professional and formal. No matter what you’re doing online, there’s probably some level of competition. What’s the...
How to Find New Clients

How to Find New Clients

The best way to find new clients is to keep trying new methods and find what works for you. Are you still looking for ways to grow your business within the New Year? Any service-based business runs the risk of being a little feast or famine. But the good news is there are more tools out there than ever for you to find new clients. Many are effective whether you are a b2b or b2c business. The goal is to find the right combination that works for you. If you diversify your strategies for finding work, when one stream dries up, it’s possible to lean harder on the others. Overdependence can create problems down the road. Below are some of the methods to find new clients that I’ve tried at some point or another. Maybe you can find a way to take, and adopt for your own situation. Get to Know Your Power Partners Last year I found myself in a situation where I needed to re-grow my freelance business as quickly as possible. I didn’t have the luxury of waiting for leads to roll back in my direction. I needed to go out and find them, and fast. I needed to be reaching out to my power partners, the people who have a steady stream of potential clients. For me, that partner is marketing agencies. So I went on a research mission. I opened up an Excel document and I started collecting the contact information for advertising and marketing agencies in Chicago. I chose Chicago because it seemed natural to start in my local area. But really, this...
Don’t Be Afraid to Publish

Don’t Be Afraid to Publish

The words aren’t perfect. The message doesn’t reflect exactly what I wanted it to say. I need to spend more time on it before I publish. Is that you? If variations of the above phrases are constantly swirling around your head, you may need to stop listening to them. Here’s why… Perfectionism is a form of procrastination…so don’t be afraid to publish! You have to be the judge of your own situation. Your gut – your intuition are the best tool that you have for a path forward. But if you’re constantly tweaking and never publishing, it may be time to put your words out there for all to see. Here are a few questions you can answer, in order to know if you should publish… Is the writing clear? There needs to be a clear point to your writing, and everything on that page or post should support that point. Otherwise, delete. Are you confident in your spelling and grammar? It doesn’t have to read like a grammarian wrote it, but it should be as close to error free as possible. Is it aimed at your audience? Your readers need to care about what you have to say. If it’s genuinely aimed at making your readers’ lives better, it’s coming from the right place. Have you spent time on your headline? Your headline is the single biggest factor in whether someone will click on your link. Make sure that you make them a promise, and deliver. You have to quickly convey how your post will improve their lives. Did you keep it casual? The temptation is to make it...
What Great Copywriting Looks Like

What Great Copywriting Looks Like

Great copywriting does a lot. It can help you get more out of your website. It helps you convert more leads, make more sales, and develop a wider audience for your business. Design pulls people into your website, but it’s your message that will cause them to click. The right words make all the difference when it comes to getting people to “buy now” versus close the browser window. What does it look like? 3 Tips for Great Copywriting and More Sales: Make it conversational Part of increasing the conversions on your website is getting your audience to like you. If you’re always wearing your professional sales hat, it comes off as stuffy. So, to increase likeability, make the copy sound more like you. How would you talk with a client if you were at a coffee house sharing a cup of coffee? Make it authentic. Mention a few of your interests here and there. Personally, I’m excited to see who’s going to make it to the Super Bowl. The conference championship games are always some of the best football all season. Past that, use contractions. I know it might drive your English teacher a little batty, but it’ll make things easier for your audience to read. Whenever possible, mash those words up. Also, if you have to use an acronym, spell it out on the first reference. If you don’t need to, avoid it. Avoid all that stuffy industry jargon where you can, as well. The goal isn’t to sound smart. The goal is to get your audience to authentically like you, and then sell stuff. Spend Some...
What Can a Marketing Copywriter Do For Your Business?

What Can a Marketing Copywriter Do For Your Business?

A marketing copywriter can help your business immensely – especially in a digital world.   Most businesses face an intense level of competition, especially online. Unless you’ve stumbled onto something truly special, chances are you have competition. A marketing copywriter can have a positive impact on your business in a number of ways, and help you differentiate yourself from your competitors. The online marketplace allows people from all over the country and world to buy from you, but it also creates a more crowded market. 5 Ways a Marketing Copywriter Can Help Your Business Focus on Audience Experience As the owner of a business, or even as an employee, sometimes you are too close to the situation. Sometimes it is tough to step back and take an impartial view of what you are trying to do. Let’s take the process of writing a press release for example. A marketing copywriter can help you determine when the flowery, glowing language surrounding your news item may be too much. At a certain point, the press and your audience simply won’t care. A marketing copywriter can help you craft something from an impartial perspective, and when you are aiming to create something for your audience – that is exactly what you will need. Tell Stories Your content needs life. As I mentioned earlier in the post, a potential customer’s Google search may have called yours up in a pile of hundreds – or thousands – of competitive websites. You need a way to stand out. Maybe there are some powerful numbers that support your argument for why people should go with you. But...