21 Simple Ways to Improve Your Blog Post in Minutes

21 Simple Ways to Improve Your Blog Post in Minutes

Take the time to improve your blog post before you hit publish. The web is a crowded place. You can’t open up your browser without tripping over the same kinds of content written by multiple businesses and websites. It’s easy to find yourself stuck in a factory churn of boring, stale posts without offering anything new or insightful. So how do you differentiate yourself in this kind of environment? How do you get people to not only choose your blog post, but also read it, and follow whatever call to action you include? You need to take the time to step out of that factory churn – that’s how. That means taking a few minutes to improve your blog post. The Internet is filled with stale, boring lists. What the Internet is missing is quality, informative content that is unique to your experience. So don’t just be an industry typist looking to churn out the same stuff that everyone else has. Add a little extra to the world. This is how.   Use These Tips to Improve Your Blog Post in Minutes Add Something Personal – For years I’ve been a Cubs fan. A hopeless, bitter, cursed fan of the game, even though the prospects of a reward seemed delusional. I made it known to those around me that I knew the Cubs sucked, and how futile the whole exercise felt. But… Then things changed. 2016 became the year of the impossible in so many more ways than one. Where the Cubs had a century-long streak of folding like a lawn chair in crucial moments, it didn’t happen this...
How to Get Traffic to Your Blog Without Boring Your Audience to Death

How to Get Traffic to Your Blog Without Boring Your Audience to Death

There are plenty of blog posts out there (some on this site) designed to tell you all the technical aspects of how to get traffic to your blog. You need to optimize your site for the search engines with the right keywords, and just the right amount of content. You have to blog frequently, and promote your work so that your audience knows it’s there. You have to follow all the rules of B2B or B2C copywriting. And so on… Maybe there’s another aspect to this, if you’re being totally honest with yourself. We’ve passed the days long ago that you can just post any old piece of writing and get have it rake in the traffic. Even if your piece is technically optimized for the search engines, it has to register with your audience to get any traction at all. Look, I’ll be honest, myself. Any time I’m lacking any of the below topics, my traffic will dip as well. So, here’s some additional, non-technical geek-speak strategies for how to get traffic to your blog: Actually have something to say. Make it a super-helpful answer to a common audience question. Make it a powerful emotional story that is sure to keep people’s eyes moving from one word to the next. Whatever you do, don’t bore them to death. Boring, dry or stale are the kiss of death. So put a little personality on it. Leave your readers feeling like they learned something, or were at least entertained. They’ll come back, and they’ll keep you in mind. Don’t simply regurgitate what the other guys are doing. Don’t do it. Look,...
11 Copywriting Ideas to Implement Right Now

11 Copywriting Ideas to Implement Right Now

These Copywriting Ideas Can Serve as the Fuel for Your Business. From time to time I have client work that requires writing on some fairly technical topics. As I scroll through a list of related websites, some make me want to poke my eyes out or bang my head against the wall. Why? Because they read like they are in another language. They aren’t addressing their potential audience. In short, they probably didn’t do anything for the business they represent. If you’re reading this post, you’re better than that. You probably have some idea that the right copywriting ideas can propel your business forward in the right direction – with incoming emails and ringing phones. Are you ready to see what your website copy and marketing materials can do for your business? Below are 11 Copywriting Ideas For Your Business: It’s about them – I know. The nerve of me to say that, right? You have 100 important talking points you want to include in your website copy. The truth is that your audience probably cares about very little of it. There’s a lot of competition out there, and your audience is really only concerned about how to solve their problem. You’ll have to connect, and give them a reason to choose you. So tell them the most common problems you solve, and what your level of experience is. Help them relax and feel comfortable. Make sure you use inviting language. With that in mind… Get conversational – There’s a significant difference between professional and formal. No matter what you’re doing online, there’s probably some level of competition. What’s the...
How to Find New Clients

How to Find New Clients

The best way to find new clients is to keep trying new methods and find what works for you. Are you still looking for ways to grow your business within the New Year? Any service-based business runs the risk of being a little feast or famine. But the good news is there are more tools out there than ever for you to find new clients. Many are effective whether you are a b2b or b2c business. The goal is to find the right combination that works for you. If you diversify your strategies for finding work, when one stream dries up, it’s possible to lean harder on the others. Overdependence can create problems down the road. Below are some of the methods to find new clients that I’ve tried at some point or another. Maybe you can find a way to take, and adopt for your own situation. Get to Know Your Power Partners Last year I found myself in a situation where I needed to re-grow my freelance business as quickly as possible. I didn’t have the luxury of waiting for leads to roll back in my direction. I needed to go out and find them, and fast. I needed to be reaching out to my power partners, the people who have a steady stream of potential clients. For me, that partner is marketing agencies. So I went on a research mission. I opened up an Excel document and I started collecting the contact information for advertising and marketing agencies in Chicago. I chose Chicago because it seemed natural to start in my local area. But really, this...
Don’t Be Afraid to Publish

Don’t Be Afraid to Publish

The words aren’t perfect. The message doesn’t reflect exactly what I wanted it to say. I need to spend more time on it before I publish. Is that you? If variations of the above phrases are constantly swirling around your head, you may need to stop listening to them. Here’s why… Perfectionism is a form of procrastination…so don’t be afraid to publish! You have to be the judge of your own situation. Your gut – your intuition are the best tool that you have for a path forward. But if you’re constantly tweaking and never publishing, it may be time to put your words out there for all to see. Here are a few questions you can answer, in order to know if you should publish… Is the writing clear? There needs to be a clear point to your writing, and everything on that page or post should support that point. Otherwise, delete. Are you confident in your spelling and grammar? It doesn’t have to read like a grammarian wrote it, but it should be as close to error free as possible. Is it aimed at your audience? Your readers need to care about what you have to say. If it’s genuinely aimed at making your readers’ lives better, it’s coming from the right place. Have you spent time on your headline? Your headline is the single biggest factor in whether someone will click on your link. Make sure that you make them a promise, and deliver. You have to quickly convey how your post will improve their lives. Did you keep it casual? The temptation is to make it...