by Matthew Brennan | Apr 30, 2013 | blog strategy, Featured
It’s no secret. Writing the perfect blog post takes time. There’s plenty of posts out there on how to blog in under 30 minutes, but sometimes you need to just hammer things out, and not stop until it looks right. With that in mind, here are Eight blogging...
by Matthew Brennan | Apr 28, 2013 | blog strategy, Featured
Developing A Blogging Plan As blogging becomes a regular business activity, it’s important to put the same thoughts and consideration into it that you would in other aspects of your business. Before you start simply writing and publishing, it’s important...
by Matthew Brennan | Apr 25, 2013 | content marketing strategy, Featured
This writing thing’s not easy. To do it well takes lots of practice. To succeed in business online, it’s completely necessary. Content marketing is as necessary in the life of a business as accounting or administrative work. Here are a few quick tips to...
by Matthew Brennan | Apr 23, 2013 | blog strategy, Featured
The 10 Questions Every Blogger Should Ask Before They Hit Publish Who is your intended audience? The answer to this question dictates how you will proceed. If your audience consists of industry professionals, geeky “inside baseball” language is acceptable....
by Matthew Brennan | Apr 21, 2013 | copywriting strategy, Featured
If you have a retail or eCommerce website with a large inventory, it’s a good idea to provide your readers some clarity, through the use of original product descriptions. This can be a mammoth undertaking, depending on the size of your inventory, length of each...
