by Matthew Brennan | Nov 30, 2012 | Featured, web content strategy
How Advertising and Marketing Used To Work Phone book, television, radio and newspaper ads created the most visibility for companies. Those were the accepted channels to put your information in front of buyers. It’s not so cut and dry anymore. When you need...
by Matthew Brennan | Nov 29, 2012 | copywriting strategy, Featured, Uncategorized
Maybe you always had a knack for writing. Or, English was your best class in high school and college. Maybe you had a flair for creative writing, or a knack for journalism. Now that you’re running a business you want to give the copy a try. Before you get too...
by Matthew Brennan | Nov 28, 2012 | Business Strategy, Featured
When I scroll through various small business websites, I still see a lot of screaming tactics. I see businesses using their platform to reach as many people with their hard sell commercial, cast a wide net, and haul their load in. This worked with television,...
by Matthew Brennan | Nov 27, 2012 | content marketing strategy, Featured
As we wind down on 2012, it’s a perfect time to ask, and answer that question. In a digital world, quality content on a regular basis is a necessary thing. In most fiction and non-fiction, entertainment is the chief goal of quality writing. As business owners,...
by Matthew Brennan | Nov 26, 2012 | Business Strategy, Featured
What do you think of when you hear the word branding? Logos? Design? Color scheme? Yes. Visual identity is a big part of branding your business. It’s how you create the right image. But it’s really only one part of the branding process. Your brand is your...
