by Matthew Brennan | Oct 31, 2012 | copywriting strategy, Featured
While lots of people love a good scare on Halloween, your readers may not. They want the information promised to them early on in a headline, social media post, or in the beginning sentences of the content. Anything that stands in their way could very easily scare...
by Matthew Brennan | Oct 30, 2012 | copywriting strategy, Featured
Read a lot. Read the stuff you love. Read the stuff you want to. Read the stuff inside your business. Read the stuff outside of your business. Just. Keep. Reading. Be the type of person who has to read the back of the cereal box. Write a lot. Write when you want to,...
by Matthew Brennan | Oct 29, 2012 | copywriting strategy, Featured
When it comes to marketing copy, punchy beats verbose. You all know the writers who try to impress you with their genius-level vocabulary? Well, it turns out sending your readers to a dictionary is not a good way to attain conversions. Instead, write strong. Give your...
by Matthew Brennan | Oct 26, 2012 | copywriting strategy, Featured
Shopping For Corporate Writing Services What Are You Supposed To Do? When it comes to hiring a ghost blogger or copywriter, the choices, expectations and price range can be all over the map. All you have to do is take a quick glance through the job boards, and you...
by Matthew Brennan | Oct 25, 2012 | copywriting strategy, Featured
Successful marketing copy has a big job. It could be technically flawless and terrifically entertaining. But if it’s not resulting in readers filling out your form, then somewhere along the line, the copy is lagging. The bottom line is that you need to empathize...
