by Matthew Brennan | Jul 30, 2012 | content marketing strategy, Featured
In a few short months, the popular FX series Sons of Anarchy is going to embark on season five. What could you possibly learn about marketing your business from this merry band of motorcycle hooligans? Sure, morality has been tossed out the window in their home of...
by Matthew Brennan | Jul 20, 2012 | blog strategy, Uncategorized
Lots of people have lots of opinions when it comes to how often a business should blog. If you’re looking to continuously increase your visibility, nothing replaces blogging at least 3-5 times in a week. Now, that’s a lot of work, and I don’t regularly hit that number...
by Matthew Brennan | Jul 18, 2012 | blog strategy, Featured
Having consistent, quality content is one of the most important steps in marketing your business. It’s what keeps your audience—as well as the search engines—coming back to see what you have to say. How are you supposed to keep up with your blog when you have so much...
by Matthew Brennan | Jul 16, 2012 | copywriting strategy, Featured
We’ve all been there. We have an idea that is great in concept, and we want to do it justice when it’s published. The finished product needs to be every bit as good as the concept seems right now. That’s a lot of pressure. It’s no wonder that when you sit down to...
by Matthew Brennan | Jul 13, 2012 | blog strategy, Featured
Writing can be a challenging task—especially for those who aren’t fully used to it. If you have a blog, you’ve pretty much committed yourself to becoming a writer. It can take writing three to five posts a week to drive traffic up and get the kind of readership that...
