by Matthew Brennan | Mar 29, 2012 | Featured, social media strategy
What’s the real reason you’re on social media? It’s an important question that you should ask yourself as you build your networks. Number of friends and followers, and your Klout score mean absolutely nothing unless you’re able to back that up with engagement. To me,...
by Matthew Brennan | Mar 23, 2012 | copywriting strategy, Uncategorized
So you’ve set up your blog. Maybe it’s a business blog, maybe it’s personal. You want people to read. You’ve declared to the world that you’re a writer. Now what? You have to think like one. You don’t want to disappoint. If you are looking for a following in today’s...
by Matthew Brennan | Mar 19, 2012 | Featured, social media strategy
There’s always a lot of discussion and debate as to what the best time to post content on your social networks is. Shareaholic studied their metrics for the 2011 year, and came up with some pretty exact results. Thursdays between 8 a.m. and noon is the best time to...
by Matthew Brennan | Mar 14, 2012 | copywriting strategy
Writing with voice used to be something only novelists, journalists, and ad people had to figure out. With social media, now everyone is a writer. If you want to stand out, you have to learn how to be interesting. Period. You have to market smarter. There’s a deluge...
by Matthew Brennan | Mar 12, 2012 | blog strategy
The pulse of the cursor blinking on a blank white page. The temptation to walk away from the computer and grab a quick snack. The lure of the television. Writing can be an intimidating practice. Sometimes it’s one that you have to force yourself to endure. This is...
